1 Good Reason – Social Marketing

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I’ve Found a New Job!

September 16th, 2011 · 9 Comments

Yesterday I posted that was looking for work.  Today I’m pleased to tell you that I’ve found new work in a great social media start up.  I can’t tell you about it just yet, but I’m really excited to be joining the company and I’ll tell you all about it next week!

So no whining comments about please, please, please tell me.  Because I won’t, you’ll just have to wait till next week to find out.

Now, I’m going to the Maker Fair this weekend- who’s with me?

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I’m Looking for Work

September 15th, 2011 · 2 Comments

You may or not may know that I am an online marketing generalist, not simply a social media guru.  I am a Certified Google AdWords Specialist and I have extensive experience in running online advertising campaigns.  I’ve also done SEO work helping sites both large and small to improve their position on Google.   All  of this is in addition to my expertise as a social media practitioner.  If you’re interested in learning more about hiring me you can find my resume here I’m looking for contract work to help your team improve their online marketing with a combination of advertising, SEO or social media.

In joining A&P I knew I was taking a risk because the company was in Chapter 11 when I was offered the newly minted position of Social Media Manager.  For the last several months we’ve grown the social media presence of the company significantly.  Over that period the Facebook pages more than doubled their fan base and increased the number of weekly impressions over 8 times.  However, social media is a slow process that builds value and strength over time.  It’s not a good bet for a company in severe financial stress that needs a quick fix to generate income and sales overnight. Rarely can a new social media program give any company an immediate boost to the bottom line.

To all my co-workers at A&P, you’re a great bunch of people who are giving your all to make the company succeed. I wish you the very best of luck.  Facebook me if you want to chat :)

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Posting on Facebook With Apps

September 11th, 2011 · Comments Off

Recently Mashable posted an article by Facebook analytics firm Applum talking about how  posting on Facebook with a third party app makes your posts 88% less likely to be read than posting directly.  That’s a shocking statistic which is going to cause a lot of marketers a great deal of consternation.

However, the big problem with this stat is that when you actually think about it, 99.654% of the people posting to Facebook using apps are doing so for companies and business related reasons. (Yes I made that statistic up, but I added the 3 decimal points to make it sound more realistic.)  And as I go through my Facebook stream the most boring, inane, useless stuff is from businesses.

The real problem is that the halflife of any post on Facebook is shortening to a few minutes.  So it doesn’t matter if you post by App, using your iPhone (the preferred telecom device of Facebookers) or by physically visiting their offices and borrowing Marks PC.  Any of the methods will get your message out.

The important thing is that your message has some interest for your audience.  If you’re not saying anything that’s interesting, then it doesn’t matter how many people see it, because they won’t care.

Spend your time worrying about the contents of your content and not about the technology that carries it to the internet.  Be interesting, entertaining and enlightening.

Because when you are interesting, entertaining and enlightening people will spread your words for you.  And you won’t need to worry about whether you are using the approved Facebook input device.

Give me 1 Good Reason why you don’t spend more time polishing your content?

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Yahoo Groups Phishing Expeditions

September 4th, 2011 · 4 Comments

Lately I’ve been getting a whole bunch of stupid clearly machine generated Yahoo Groups invitations.  The latest one was to join the “Chlvrx Group”  The description for this Yahoo Group is “rm03456w85″.  This is obviously machine generated garbage, but why?

So what in the world is going on here?

I have a theory: The hackers are validating their email lists using Yahoo’s Group function.  That’s because they can easily upload a few thousand email addresses to Yahoo’s make a new group system and then get Yahoo to send out good and honest emails to that list.  Emails from Yahoo’s groups section will make it through most spam filters to arrive in your inbox.  Yahoo will then dutifully report back when any of the addresses are no longer any good.

Also you as the recipient will say, wait a minute I never joined any Yahoo group!  And you will dutifully hit the “Unsubscribe” button- thereby validating your email address for the hacker.

Now why is all of this happening in September?  Because just like any big retailer who has to deal with large lists of online customers, the hackers are gearing up for the holiday season crush.  I have a feeling with the economy in the state it’s in, we’re going to see a bumper crop of spam, phishing, and scams. And with the economy down, the protection teams at Yahoo and other sites are feeling the pinch with layoffs and smaller teams needing to do more work.

So put on your thinking cap and be careful out there this cyber season because it’s going to be a hectic.

Have a great holiday weekend and I’ll see you in school in a few weeks.  If you’re interested, I’m teaching at Bergen Community College again this semester- Social Media for Business, a certificate course with 5 classes covering all areas of social media.

PS- sorry I’ve not written much recently.  I’ll need to write more in the fall or my blogging students will think I’m lame… stay tuned.

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How Facebook Should Have Introduced Face Recognition

June 11th, 2011 · 1 Comment

Press Release From Zuckerberg, Inc.

Facebookville, CA 6/11/11 Photos are an important way for Facebook members to share their lives with each other.  And Tagging your friends and family in a photo is a way to make sure that they see a photo that you’ve posted of them.  When you’re Tagged in a photo you can then share that photo with others or remove that Tag if you wish.

We’ve introduced a new enhancement to photo sharing called “Suggested Tags”.  Suggested Tags will help you identify people in the photos you post so that you can Tag them when you want.  It doesn’t Tag anyone for you, only you can do that.  But it does suggest tags for you of people that may be in the photo.  This will help you to Tag more people in the photos you post on Facebook.

Of course you can always remove a Tag of you from a photo that you don’t want.  Now when a friend posts picture of you, with “Suggested Tags” it’s more likely they will tag you in the photo.  This will give you an opportunity to ask them to remove a photo which may have been taken from an unflattering angle.

The technology behind this new advancement is amazing it’s called facial recognition.  And what it does is look at photos of your closest friends and compare them to a new photo you’ve just uploaded.  If it finds a match between one of your friends and the new photo it Suggests a Tag.  If it doesn’t find a match, nothing else happens.  If the person suggested in the Tag doesn’t match, you can simply ignore the suggestion.  And if you don’t want us to suggest you to your friends you can turn it off by following the directions here.

Lessons Learned

  1. It’s Social Media heck in anything, don’t lead with the technology.  I worked in High Technology for a couple of decades, and the mistake that engineers always make is leading with the tech.  We have Facial Recognition.  No you don’t, you have a minor new enhancement that may save me 3 seconds the next time I upload a picture, maybe.  Actually, it’s no big deal.
  2. I, your customer don’t care how much effort it took you to make it happen, I care about; how much it costs me, how it will make me feel, and what it does for me. In that order.
  3. Beware of the Creepyness Factor.  This is a biggie in social media that technologists and users are constantly wrestling with.  Cool technology that helps me find my friends will seem creepy if it’s not introduced in the most careful manner.  The wrong way to introduce any new tech it to talk about the tech, and not talk about how it makes people feel.
  4. The benefit of Facial Recognition for users (3 seconds on Tagging a Photo) is far out weighed by the creepyness factor.  In this case, I’d have left it in the box, and never introduced the feature.
  5. Test your new stuff with a group of real people.  You’ll find the creepyness crops up immediately when you test this stuff and that should be a great big warning flag for you.  It’s the first rule of Marketing, Test It.
  6. Somebody at Facebook HQ should put it on huge sign in the Marketing Department.


No adult supervision.  That’s what this boils down to, there is no one at Facebook who has the authority or balls to say, “Don’t do this Mark.”  So alas, we see Facebook constantly opening the door for a competitor to jump in and steal their market.  Eventually a competitor with the right combination of new features, coolness and marketing savvy will come along and take advantage of these constant opportunities and take it away from Facebook.

Give me 1 good reason why this Suggested Tagging feature should have been launched in the first place?


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