1 Good Reason – Social Marketing

The Federal Trade Commission is considering new regulations that will hold companies responsible for the actions of bloggers who make false statements about their products, when the blogger has been compensated by the company.  So if a company gives a blogger a tube of skin cream and the blogger falsely claims in their blog that [...]

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Ok I should start by apologizing to my readers for not having written much recently.  For those of you who have been following my other life- the one that pays the bills- it’s been rather hectic lately.  That tends to happen when your startup gets bought by a Fortune 500 and you’re responsible for the [...]

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BLUF (Bottom Line Up Front) Seth raised the ire of the blog-o-sphere last week with his post about clicking on ads as a way to pay the blogger for a good post.  Here is a round-up of the reactions.
But first a nerdy side note on the story; some funny things happened when I started my [...]

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BLUF Seth Godin’s blog today is recommending that we all start using Click Fraud as way to tell bloggers we love them.

Seth today proposes that we should simply click on ads on blogs that we like.
Seth Godin’s Blog: “If you like what you’re reading, click an ad to say thanks.”
Seth’s post today promotes theft of [...]

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Variety the Children’s Charity
According to the Online Etymology Dictionary the word “conversation” is opposite of the root word “versus“. Versus, as in two teams fighting each other (NY Giants vs. NE Patriots for example in the epic Superbowl just past) means; to turn against, so conversation means to actively turn towards. [...]

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BLUF: doing anything extremely well is a lot harder than it looks. The corollary is making mistakes or doing something poorly can make that “it looks so easy to do” thing seem simple. It rarely is.
I have two cats, or rather, two cats live with my family and I. We would love [...]

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BLUF: A Case Study in small business crisis management with recommendations from a number of prominent marketers.
Not one of my proudest moments, I let my emotions get away from me.  A few weeks ago I wrote this blog post about a very stupid, biased postcard I received in the mail.  Now I’ve received the response [...]

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I have a client who is very cautious with his credit cards on the internet. Perhaps, hyper-cautious is a better definition. For instance, he uses a pair of credit cards for all of his online purchases, and keeps their limits extremely low to avoid any possible fraud. Now this is a prudent [...]

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BLUF Anti-Spyware vendor Kaspersky Lab successfully being sued by spyware creator because it removes their spyware!
It seems that spyware creator Zango is suing Anti-Spyware vendor Kaspersky Lab because their software removes Zango’s spyware! Zango claims that removing their spyware from someone’s computer damages their business relationship with that consumer (well duh!) And the stupid [...]

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BLUF- Animoto a free or really cheap service that takes a boring collection of photos and turns them into a really cool video with music. If you’ve got a bunch of pictures of people at an event or something similar this is without a doubt the way to show them to people.

So I went [...]

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