1 Good Reason – Social Marketing

The new Microsoft ad campaign:

First, the new MS ad campaign is ripe for parody, (thanks Jeremyah for this meme).  So what should MS do?  Get in front of the parody and embrace it with gusto!  It’s clear to everyone that their last campaign with Jerry Seinfeld and Bill Gates was a complete failure.  So what [...]

[Read more →]

Social Ad Summit was a conference held in NYC this week and billed as the “invite only” event  ”focused on strategic issues driving the growth of advertising in social networks.”   The team at Social Times blog did an excellent job pulling it together.

I do however have one complaint and bit of advice for them and anyone [...]

[Read more →]

Hear the whole story live today at noon (unless you’re reading this on another day, in which case you can simply follow the link and listen RIGHT NOW!)
So just CLICK RIGHT HERE and listen to it live, (or any time).
I’m going to be on the program: SocialMedialogy™ – the art and science of achieving tangible [...]

[Read more →]

BLUF (Bottom Line Up Front) If you are going to flog, aka Adverblog (and you know you will) the old school ideas of subtlety, innuendo, irony and sarcasm need to be supplanted with simplicity and clarity.  Basically because we suck at spotting subtlety in written communications. Like Duh!

It’s extrememly difficult to recognize sarcasm and irony [...]

[Read more →]

BLUF (Bottom Line Up Front) Seth raised the ire of the blog-o-sphere last week with his post about clicking on ads as a way to pay the blogger for a good post.  Here is a round-up of the reactions.
But first a nerdy side note on the story; some funny things happened when I started my [...]

[Read more →]

BLUF: A Case Study in small business crisis management with recommendations from a number of prominent marketers.
Not one of my proudest moments, I let my emotions get away from me.  A few weeks ago I wrote this blog post about a very stupid, biased postcard I received in the mail.  Now I’ve received the response [...]

[Read more →]

BLUF: Deceit is a stupid way to start any business relationship.  But in the world of Google and social media it can and will come back to bite you.  I’m climbing on my soapbox now…

A good friend sent me a job posting that was on MediaBistro.  The job described was a perfect match so I [...]

[Read more →]

BLUF- Is SMO (Social Media Optimization) generated traffic lower quality than SEO (Search Engine Optimization) traffic?  My conclusion, it’s extremely difficult to measure and it’s also too soon to tell.

In an excellent post James Duthie lays out a classic experiment comparing two blogs.  His conclusion is that the quality of traffic generated by the SMO [...]

[Read more →]

BLUF When you run a great story on your TV show about a star being found on YouTube it’s a good idea to follow it up with a copy of video on- YouTube! Instead CBS News leaves it up to a Journey Fan…

CBS News Sunday Morning 5/31/08 broadcast a great story about how the [...]

[Read more →]

I could have written about how some firms just don’t get it. Like when I wrote about Esurance not getting it with Erin Esurance’s poor social media showing. I could even have written a follow up to the follow up piece about that. Or maybe I should have written about how [...]

[Read more →]