1 Good Reason – Social Marketing

Social and Digital Marketing for the New Reality

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Entries Tagged as 'Reasonable Social Networking'

Case Study: A Big Brand Doing Facebook Right

January 28th, 2010 · 3 Comments

BLUF (Bottom Line Up Front) Surprisingly the AT&T Facebook Fan page is a standout as an engaged interactive branding example of the right way to do Facebook.  Unlike 99% of big brands on Facebook, on the AT&T Fan page you can ask a question and expect a prompt knowledgeable answer.
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Tags: Reasonable Social Networking · Reasons For Net Marketing

Predictions: Social Media Trends in 2010

December 30th, 2009 · 1 Comment

BLUF (Bottom Line Up Front)- 2010 is going to be the year of mobile- apps, connections and ads will all grow exponentially However it’s easy to grow 2000% when your market penetration is less than 1%. Trail blazing early adopters will start to offer mobile ads and create some great case studies by [...]

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Tags: Reasonable Social Networking

Salesforce Twitter Implementation- Hit or Miss?

September 9th, 2009 · 1 Comment

On the plus side today, Salesforce.com one of the largest CRM outsourcing solutions available announced Twitter integration. However, the implementation is not for “Sales” but rather for “Customer Service”.
On the Pro side, a large part of Salesforce’s business is customer service oriented. And adding any Twitter integration will bring Twitter into corporate approval [...]

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Tags: Reasonable Social Networking

Social Marketing’s Biggest Challenge

August 28th, 2009 · 1 Comment

Many will say that Social Marketing’s biggest challenge is monetization, that is who’s going to pay for all of these sites. This is a big issue but that won’t kill the beast- why? Because when old ones fail new ones will come along and start over with fresh money.
Others see the challenge in [...]

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Tags: Reasonable Social Networking

You don’t need to always BE ON MESSAGE

August 25th, 2009 · 1 Comment

There have been many complaints recently that people are wasting their time on Twitter. That 40% of the messages on Twitter are pointless babble. Have these people who are complaining never had a friend, lover, or anyone close to them who talks about things they don’t actually care about? It’s a staple [...]

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Tags: Reasonable Social Networking

Expanding My Horizons

August 20th, 2009 · 10 Comments

I have decided to leave Ripple6 and pursue other opportunities.

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Tags: Reasonable Social Networking · Reasons For Net Marketing

Talking About a Competitor in Social Media

August 5th, 2009 · 2 Comments

I had an interesting (twitter) conversation today with Ari Herzog of AriWriter about what to do when you encounter a situation when you have don’t have the product a customer needs.  Ari asked this question of several people who were mentioned in Chris Brogan’s blog post about ESPN’s poorly executed new social media policy.
“@ckieff @newmediajim [...]

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Tags: Reasonable Social Networking · Reasons For Net Marketing

The Death of Blogger Product Reviews

April 9th, 2009 · 8 Comments

The Federal Trade Commission is considering new regulations that will hold companies responsible for the actions of bloggers who make false statements about their products, when the blogger has been compensated by the company.  So if a company gives a blogger a tube of skin cream and the blogger falsely claims in their blog that [...]

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Tags: Reasonable Social Networking · Reasonable Techie Advice · Reasons For Net Marketing

Main Streaming Social Media

October 17th, 2008 · 11 Comments

Perhaps I’m the last person in New York to see this, or notice it but I snapped this picture on the E train this morning on the way to work.
A sign that social media is moving into the main stream?
Now Valley Wag complained  about this last month saying that New Yorkers will hate them.  I [...]

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Tags: Reasonable Social Networking

Conference Notes: Facebook- Spark a Conversation with Charlene Li

September 24th, 2008 · 5 Comments

This post is an experiment.  Below are my unedited notes from the conference I attended today at the New York Times building.  It was moderated by Charlene Li and had an excellent panel discussing Social Media and it’s impact on various businesses.  So in the spirit of an experiment please let me know what you [...]

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Tags: Reasonable Social Networking