1 Good Reason – Social Marketing

Social and Digital Marketing for the New Reality

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Entries Tagged as 'For Unknown Reasons'

The stupidest thing Seth Godin ever said.

August 22nd, 2008 · 29 Comments

BLUF Seth Godin’s blog today is recommending that we all start using Click Fraud as way to tell bloggers we love them.

Seth today proposes that we should simply click on ads on blogs that we like.
Seth Godin’s Blog: “If you like what you’re reading, click an ad to say thanks.”
Seth’s post today promotes theft of [...]

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Tags: Dear Mr. Reasonable · For Unknown Reasons · Reasonable Techie Advice · Reasons For Net Marketing

Making Lemonade – Small Business Crisis Management

July 14th, 2008 · 2 Comments

BLUF: A Case Study in small business crisis management with recommendations from a number of prominent marketers.
Not one of my proudest moments, I let my emotions get away from me.  A few weeks ago I wrote this blog post about a very stupid, biased postcard I received in the mail.  Now I’ve received the response [...]

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Tags: For Unknown Reasons · Reasonable Social Networking · Reasonable Techie Advice · Reasons For Net Marketing

In Good Company- The Age of Conversation 08

March 26th, 2008 · 2 Comments

Through a horrible oversight I’ve managed to slip past the screening to keep out the riff-raff and have been accepted as an author in the up coming Age of Conversation 08 book project.
Honestly I don’t know what Drew and Gavin must have been thinking when they allowed me to join the ranks of this esteemed [...]

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Tags: For Unknown Reasons · Reasonable Social Networking · Reasons For Net Marketing

Tagged by the 4×4 Meme

March 17th, 2008 · 7 Comments

So Mark Goren of the Transmission Marketing Blog tagged me with a new blog meme that’s going around. It seems that Peter Kim helped to name it the 4×4 meme (memes defined) where the blogger is asked to give 4 responses each to 4 questions.
It appears that the questions are somewhat arbitrary, but that [...]

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Tags: For Unknown Reasons · Reasonable Social Networking

I’ve been called an SOB! (and I liked it)

March 17th, 2008 · No Comments

Liz Strauss, has been writing a brilliant blog forever.  And in case you’re not aware she has a group of bloggers she recognizes as Successful and Outstanding Bloggers (SOB’s) and she temporarily lowered her standards and has recognized 1 Good Reason as an SOB.

1 Good Reason is an SOB!
I wanted to thank Liz for failing [...]

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Tags: Dear Mr. Reasonable · For Unknown Reasons

Can ooVoo Succeed? No!

February 22nd, 2008 · 9 Comments

BLUF- (Bottom Line Up Front)
Video means we have to worry about how we look, and more importantly, we have to look interested! It just takes a whole lot more work than audio conferencing. I don’t think ooVoo or any other Video Conferencing scheme will succeed. I speak from experience in working with [...]

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Tags: For Unknown Reasons · Reasons For Net Marketing

Stifling Social Interaction

February 13th, 2008 · No Comments

Some companies today are trying to place restrictions on employee interaction via social networking. I know of several companies that forbid current employees from recommending or even communicating with former employees.This is a trend that I see as foolish and foolhardy. Foolish because former employees can and usually will help their former co-workers [...]

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Tags: For Unknown Reasons · Reasonable Social Networking

The Age of Conversation

February 1st, 2008 · No Comments

Drew and Gavin came up with a brilliant idea last year. It resulted in the book The Age of Conversation.

Where dozens of bloggers, authors and thinkers all wrote articles on a single theme. It’s a great concept because you have the best minds in online marketing today all exploring a single [...]

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Tags: For Unknown Reasons · Reasons For Net Marketing

How much work does it take?

January 25th, 2008 · 4 Comments

Drew McClellan, of “Drew’s Marketing Minute Blog” wrote an excellent post about what is your competitors hook? The gist is that people don’t change the way they do things because it’s easier to keep doing the old things- despite better alternatives. He talks about using the same dry cleaner in spite of their [...]

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Tags: For Unknown Reasons · Reasons For Net Marketing