1 Good Reason – Social Marketing

So where does Apple Computer lay on the line of companies we’re not as a bad as _______?

Let’s examine the Apple’s history:
·         2006- iPods with viruses shipped to 1% of iPod users in 2006- Apple didn’t apologize instead they complained that Windows wasn’t secure enough.  Except it wasn’t about Windows, it was about Apple making [...]

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Demographic Comparison Facebook and Twitter thanks to Google’s Ad Planner.

Many of the figures posted below are from Google Ad Planner, a free service to anyone who has an AdWords account.  (I know that Google isn’t always right but using a single platform gives you a basis for comparison.)
Twitter vs. Facebook Comparison:

Facebook

Twitter

Unique Visitors (US)
via Cookie

370MM

55MM

Unique [...]

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BLUF (Bottom Line Up Front) It’s a mistake to imply that you will answer a question in full and then only provide a limited answer.  In today’s web, when we discover that type of misdirection we feel cheated and abused.  The website visitor’s response to you will be to leave angry and distrustful.  You’ve lost [...]

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BLUF (Bottom Line Up Front) I love the new Bluetooth headsets from Jabra, and I’ve got an extra Jabra Stone lying around here, so if you want to win it simply RT this article with the words “New Bluetooth Age” in your tweet to be entered to win!  Drawing will be held on Thursday 6/24/10 [...]

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I’ve glimpsed the future of social media and it looks a lot like NASA, and you’ll find it in Florida but it’s more involved with soft drinks than rockets:

My friend Justin Levy wrote an article about the new Gatorade Command Center.  The GCC looks like something out of a Hollywood techno thriller with technicians [...]

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The most common objection we receive as social media evangelists when we tell companies they need to start communicating with their customers is this, “But what if someone says something bad about us?”
This objection is based on the premise that our politicians have set that we don’t need to apologize for [...]

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Best day spent at a conference: The surprising winner for me was T3PR, the Public Relations Society of America’s Theory, Tactics and Technology group.  Why was T3PR surprising?  I guess I was just expecting the PR group to be a bunch of flacks- but they were far from it.  The reason this show was so [...]

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I’ve been thinking about how companies treat their logos.  You can see the whole spectrum on line easily.  Some companies treat their logo with playful indifference such as Google.  Many are familiar with [...]

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In yesterday’s blog post I called Guy Kawasaki out over the business model he uses to run his very  popular blog www.HolyKaw.com . Because not many people read blog comments anymore I decided to reproduce his comment here and respond.

Guy’s response to yesterday’s blog: (Original here on my Posterous blog)

Jun 02, 2010

Guy [...]

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Today I had a brief Twitter exchange with Guy Kawasaki, it went like this:

Now of course Guy understands that I do get it that he has to pay his bills.  He pays his bills by sending out tweets with pithy little bits of information that are interesting and intriguing to the people who are following [...]

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