1 Good Reason – Social Marketing

BLUF (Bottom Line Up Front) 42% of internet users over 50 year old are now using social media sites with +80% growth rates.  Analysis:  If your Grandma has an email address then she will likely friend you on Facebook in the next 12 months, if she hasn’t already.  Grandma, has disposable income especially if she’s [...]

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After reading Ian Lurie’s excellent blog post “It’s plagiarism day!” I decided to look around for my own plagiarists and I didn’t have to look very far.  I discovered one site that had copied an entire blog post and simply added a single line “via 1GoodReason.com” at the end.

To fix the situation above I [...]

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It’s time for another post on selecting friends/followers, this one is on Facebook.  The last one I wrote was “Who to Follow Back on Twitter”.
I’ve been receiving a lot of friendship requests from lots of people on Facebook, especially people outside of the US.  It’s good to remember that only 125 million of the 500 [...]

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Look Ma!  No Hands! (Photo Credit richardmasoner on Flickr)    

A friend of mine recently received a letter forwarded to her by a colleague she respected with a pitch for a new social media program offered by a company titled: “Hands-Off Social Media Marketing”  My purpose here isn’t to call out small companies for their [...]

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I’ve been using a free image editing program called IrfanView for about a decade.  It’s a wonderful little program that I love and has worked well for me over the years.  However, the user interface is a little spartan and when I recommend it to people they seem a little put off.  It doesn’t have [...]

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In my last post I mentioned that it would be good for marketers to plan to avoid troublesome dates for Twitter outreach.  In an effort to expand upon this concept I’m going to compile a list of dates when the crowd thinks Twitter will be unreliable.  Towards that end, I’m going to ask you my [...]

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Music for this blog post:

Listen to this song while reading the following blog.

As Twitter struggles with popularity they also struggle with reliability.  There is an inherent problem with the design of the system that causes traffic to mushroom, especially when very popular users tweet and are retweeted.  Today Twitter turns off features in the [...]

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A few weeks ago I wrote this blog post about Coldwell Banker’s new website.  Too often when a company is publically criticized it fails to react.  In the past this strategy often worked because the magazine or newspaper was an “evaporating media” which would soon be forgotten.  However, in the age of  Google that’s no [...]

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So where does Apple Computer lay on the line of companies we’re not as a bad as _______?

Let’s examine the Apple’s history:
·         2006- iPods with viruses shipped to 1% of iPod users in 2006- Apple didn’t apologize instead they complained that Windows wasn’t secure enough.  Except it wasn’t about Windows, it was about Apple making [...]

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Demographic Comparison Facebook and Twitter thanks to Google’s Ad Planner.

Many of the figures posted below are from Google Ad Planner, a free service to anyone who has an AdWords account.  (I know that Google isn’t always right but using a single platform gives you a basis for comparison.)
Twitter vs. Facebook Comparison:

Facebook

Twitter

Unique Visitors (US)
via Cookie

370MM

55MM

Unique [...]

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