1 Good Reason – Social Marketing

BLUF (Bottom Line Up Front) Using a carefully constructed combination of analytics, Google Ads and Landing Pages you can determine interest level, effective campaign approaches, and viral word of mouth for a new social media initiative.

In working with a recent client we discussed launching a new social media campaign.  However there was some resistance because [...]

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BLUF (Bottom Line Up Front) Instant Tweetup is a Twitter app designed to allow you to invite everyone within a 10 mile radius to your location.  I think that will become the future of Twitter location based advertising. 
I just discovered the newish app: Instant Tweetup thanks to the Next Web blog. And I'm [...]

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I use TweetDeck to follow my Twitter conversations.  I have over 5500 followers so it can be a challenge.  There is no way that I can possibly keep up with what 5000+ people are saying.  I’m going to share of the things I do with TweetDeck that help me with Twitter.  In a later post [...]

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It seems that I’m not the only one who is accusing the News Business of sensationalizing their natural disaster coverage:

http://www.newsy.com/videos/fear-mongering-in-natural-disaster-coverage
Posted via email from ckieff’s posterous

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The breathless news anchor reports that Tsunami warnings are out for Hawaii following the devastating 8.8 magnitude earthquake in Chile.  For those of us who have been in larger earthquake (I lived in San Jose in 1989 during the Loma Prieta earthquake a.k.a. the World Series Quake) they are a truly frightening and sobering [...]

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BLUF (Bottom Line Up Front) Many ask what is the Return On Investment of social media.  They forget to ask the question, what have we invested in social media to gain a return?  Too often that investment is college interns who are guiding the social media efforts of your organization, and you get exactly what [...]

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This doesn’t need anything from me, so I’ll just shut up and say watch the video.

Posted via email from ckieff’s posterous

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I was watching the TED video below and I learned a few things but one of the ideas is very important to marketing.

The important idea, offering choices isn’t always a good thing.  I’ve known this because I’ve studied web site design and optimization.  Many websites offer people too many choices and too many decisions [...]

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BLUF(Bottom Line Up Front) I feel Google Buzz is only attractive to the Twitteratti who use Gmail (only 11% of the online email market).  Therefore I feel it’s going to make a big splash but die just like many of the Google’s other social media attempts.

Over the years Google has tried numerous new social [...]

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If you’ve been reading this blog for a while you know that I’ve been a critic of conferences and trade shows because they are often more about selling than they are about informing and educating.  One of the best conferences that I’ve ever attended was last year’s 140 Conference in [...]

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