1 Good Reason – Social Marketing

BLUF (Bottom Line Up Front) Seth raised the ire of the blog-o-sphere last week with his post about clicking on ads as a way to pay the blogger for a good post.  Here is a round-up of the reactions.
But first a nerdy side note on the story; some funny things happened when I started my [...]

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BLUF Seth Godin’s blog today is recommending that we all start using Click Fraud as way to tell bloggers we love them.

Seth today proposes that we should simply click on ads on blogs that we like.
Seth Godin’s Blog: “If you like what you’re reading, click an ad to say thanks.”
Seth’s post today promotes theft of [...]

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BLUF: Deceit is a stupid way to start any business relationship.  But in the world of Google and social media it can and will come back to bite you.  I’m climbing on my soapbox now…

A good friend sent me a job posting that was on MediaBistro.  The job described was a perfect match so I [...]

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I could have written about how some firms just don’t get it. Like when I wrote about Esurance not getting it with Erin Esurance’s poor social media showing. I could even have written a follow up to the follow up piece about that. Or maybe I should have written about how [...]

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[This is a new occasional feature 1 Good Reason will be doing covering those "did you really think this through" ideas from the world at large.]
BLUF: in the spirit of www.WebPagesThatSuck.com these are examples of what not to do in marketing your products, or ideas.
#1 Boy Scouts of America- The man in the new BSA [...]

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1 Good Reason the world doesn’t need Facebook Chat:
My First Facebook Chat Was Spam!
Below is the complete text of my first Facebook Chat Session using the just released Facebook Chat Feature. Let me set the stage for you:
A lazy Saturday morning, nearing 11AM I’m poking around on the net and happen to have Facebook [...]

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BLUF: Maria Carey, the US Secret Service, eBay, Twitter accounts, and why aren’t you doing more with Social Media today? If you don’t your competitors will.
Some dork has decided to sell his Twitter account complete with thousands of people who follow him. And people are up in arms over this. He’s selling “my [...]

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Or What do Bloggers Do With Their Spare Time?
Since I blogged about the Bloggers Social, which most of my readers don’t likely care about, earlier this week I figured I’d stay in the personal vein with this post and get it all out of my system.
I’m in the final throws of finishing a major rebuilding [...]

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Liz Strauss, has been writing a brilliant blog forever.  And in case you’re not aware she has a group of bloggers she recognizes as Successful and Outstanding Bloggers (SOB’s) and she temporarily lowered her standards and has recognized 1 Good Reason as an SOB.

1 Good Reason is an SOB!
I wanted to thank Liz for failing [...]

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BLUF- (Bottom Line Up Front)- Make your email unsubscription process easy and painless or risk your email reputation & create a consumer enemy.
 

At some point about 2 or 3 years ago I accepted the free subscription to eWeek Magazine. OMG what a mistake! I have been receiving their junk in my email ever [...]

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