1 Good Reason – Social Marketing

Variety the Children’s Charity According to the Online Etymology Dictionary the word “conversation” is opposite of the root word “versus“. Versus, as in two teams fighting each other (NY Giants vs. NE Patriots for example in the epic Superbowl just past) means; to turn against, so conversation means to actively turn towards. Therefore conversation is [...]

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BLUF: doing anything extremely well is a lot harder than it looks. The corollary is making mistakes or doing something poorly can make that “it looks so easy to do” thing seem simple. It rarely is. I have two cats, or rather, two cats live with my family and I. We would love to have [...]

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BLUF: A Case Study in small business crisis management with recommendations from a number of prominent marketers. Not one of my proudest moments, I let my emotions get away from me.  A few weeks ago I wrote this blog post about a very stupid, biased postcard I received in the mail.  Now I’ve received the [...]

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I have a client who is very cautious with his credit cards on the internet. Perhaps, hyper-cautious is a better definition. For instance, he uses a pair of credit cards for all of his online purchases, and keeps their limits extremely low to avoid any possible fraud. Now this is a prudent policy that more [...]

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BLUF Anti-Spyware vendor Kaspersky Lab successfully being sued by spyware creator because it removes their spyware! It seems that spyware creator Zango is suing Anti-Spyware vendor Kaspersky Lab because their software removes Zango’s spyware! Zango claims that removing their spyware from someone’s computer damages their business relationship with that consumer (well duh!) And the stupid [...]

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