1 Good Reason – Social Marketing

BLUF (Bottom Line Up Front) Surprisingly the AT&T Facebook Fan page is a standout as an engaged interactive branding example of the right way to do Facebook.  Unlike 99% of big brands on Facebook, on the AT&T Fan page you can ask a question and expect a prompt knowledgeable answer. As part of a recent [...]

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BLUF (Bottom Line Up Front)- 2010 is going to be the year of mobile- apps, connections and ads will all grow exponentially However it’s easy to grow 2000% when your market penetration is less than 1%. Trail blazing early adopters will start to offer mobile ads and create some great case studies by year’s end. [...]

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On the plus side today, Salesforce.com one of the largest CRM outsourcing solutions available announced Twitter integration. However, the implementation is not for “Sales” but rather for “Customer Service”. On the Pro side, a large part of Salesforce’s business is customer service oriented. And adding any Twitter integration will bring Twitter into corporate approval more [...]

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Many will say that Social Marketing’s biggest challenge is monetization, that is who’s going to pay for all of these sites. This is a big issue but that won’t kill the beast- why? Because when old ones fail new ones will come along and start over with fresh money. Others see the challenge in the [...]

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There have been many complaints recently that people are wasting their time on Twitter. That 40% of the messages on Twitter are pointless babble. Have these people who are complaining never had a friend, lover, or anyone close to them who talks about things they don’t actually care about? It’s a staple in sit-comms where [...]

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