1 Good Reason – Social Marketing

BLUF- (Bottom Line Up Front) Video means we have to worry about how we look, and more importantly, we have to look interested! It just takes a whole lot more work than audio conferencing. I don’t think ooVoo or any other Video Conferencing scheme will succeed. I speak from experience in working with the Video [...]

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Some companies today are trying to place restrictions on employee interaction via social networking. I know of several companies that forbid current employees from recommending or even communicating with former employees.This is a trend that I see as foolish and foolhardy. Foolish because former employees can and usually will help their former co-workers and can [...]

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Drew and Gavin came up with a brilliant idea last year. It resulted in the book The Age of Conversation. Where dozens of bloggers, authors and thinkers all wrote articles on a single theme. It’s a great concept because you have the best minds in online marketing today all exploring a single concept. And all [...]

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Drew McClellan, of “Drew’s Marketing Minute Blog” wrote an excellent post about what is your competitors hook? The gist is that people don’t change the way they do things because it’s easier to keep doing the old things- despite better alternatives. He talks about using the same dry cleaner in spite of their poor service, [...]

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