1 Good Reason – Social Marketing

National UnFriend Day is coming, be prepared! Tools tips and techniques to stalk and track those that unfriend and unfollow you on Twitter and Facebook.

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Twitter’s search is unreliable for historical data gathering. You can’t depend upon it for data over 2 weeks old.

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In my last post I mentioned that it would be good for marketers to plan to avoid troublesome dates for Twitter outreach.  In an effort to expand upon this concept I’m going to compile a list of dates when the crowd thinks Twitter will be unreliable.  Towards that end, I’m going to ask you my [...]

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Music for this blog post: Listen to this song while reading the following blog. As Twitter struggles with popularity they also struggle with reliability.  There is an inherent problem with the design of the system that causes traffic to mushroom, especially when very popular users tweet and are retweeted.  Today Twitter turns off features in [...]

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Demographic Comparison Facebook and Twitter thanks to Google’s Ad Planner. Many of the figures posted below are from Google Ad Planner, a free service to anyone who has an AdWords account.  (I know that Google isn’t always right but using a single platform gives you a basis for comparison.) Twitter vs. Facebook Comparison: Facebook Twitter [...]

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