1 Good Reason – Social Marketing

Please help to cure statistical target fixation the great scourge of internet marketing.

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STUPID – STUPID – STUPID!! (Said to self with a facepalm) Chagrined doesn’t begin to do justice to my embarrassment. So I’ve decided to make lemonade out of the lemons I’ve been handed in this episode in life. I had an account on Life Hacker and my stupid password that I use for a hundred [...]

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An analysis of this blog’s year over year performance and the top posts of 2010.

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I read my friend, Rohit Bhargava’s excellent blog post about the Digital Death Campaign.  And he writes an insightful analysis of the reasons the campaign failed.  I think I’d attack the failure in a different way. First a little background: On December 1st a number of Hollywood stars decided to stop Twittering and Facebooking in [...]

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The goal of all social marketing is the same, regardless if it’s for a small neighborhood business or the largest brand in the world.

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