1 Good Reason – Social Marketing

First I’d like to start by saying a great big THANK YOU to my Twitter buddy @HELENSStudio for the idea for this blog post.  I Twittered that I was having trouble finding an idea to blog about today and I got lots of great answers, Helen’s idea struck a chord. I have a very strong [...]

[Read more →]

You will notice that I’m going to start writing more about retail and social media than I have in the past.  This is going to be influenced mostly by my new position as the Social Media Manger for A&P.  A&P is a major grocery company in the Northeast US, with over 350 stores under 6 [...]

[Read more →]

There’s a number that floats around social media known as 90-9-1.  It refers to the percentage of people on any given website that are Lurkers (90%), Contributors (9%) or Creators (1%).  Creators make most of the content on any social network. Contributors will jump in and join the conversation occasionally but generally don’t start things.  [...]

[Read more →]

It’s Marketing 101 but we so often forget it that it bears repeating. I don’t care about your company, your product or service, or that it’s new and improved, better tasting, smaller, lighter, faster, gets better mileage etc.  I care about me, my life, my time and my work. I don’t want to Learn, Discover, [...]

[Read more →]

Please help to cure statistical target fixation the great scourge of internet marketing.

[Read more →]