1 Good Reason – Social Marketing

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Entries from January 2011

Intriguing HuffPo Facebook Marketing

January 21st, 2011 · 6 Comments

Huffington Post uses Facebook “Recommend” Buttons on some articles but “Like” Buttons on most others.

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Tags: Facebook Friday · Reasons For Net Marketing

Is it Time to Fire your Social Media Manager?

January 19th, 2011 · 14 Comments

The New York Times has fired their Social Media Manager.  Well not really- Jennifer Preston who assumed the role in May of 2009 has asked to return to Reporting full time.  And the Times has decided not to replace her with a new Manager of Social Media.  So the venerable old news paper has decided [...]

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Tags: Web Wednesday

Statistical Target Fixation

January 17th, 2011 · 2 Comments

Please help to cure statistical target fixation the great scourge of internet marketing.

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Tags: Marketing Monday · Reasons For Net Marketing

Observations from Retail’s Big Show

January 12th, 2011 · 1 Comment

Little to learn regarding social media and retail at the NRF Show.

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Tags: Web Wednesday

Lies Damned Lies and Statistics

January 6th, 2011 · 8 Comments

In today’s blog post on the well respected blog Business Insider Henry Blodgett stated “THE TRUTH ABOUT TWITTER: Half Of Twitter Users Never Listen To A Word Anyone Else Says” This is presented as some great revelation of startling proportions!  OMG!  Half of my Twitter followers never even read anything.  It’s all a tremendous waste [...]

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Tags: Twitter Thursday