On the Social Media Examiner blog today is an excellent post about the Top 10 Business blogs. I love SME, it’s a great blog and I’ve got many of the their posts bookmarked and stored in my EverNote files. (If you don’t use Evernote yet, you should it’s brilliant. Full disclosure they give me nothing to say that, I’m just a satisfied customer.)
Now don’t get me wrong, I think all of these blogs are excellent. I think they are examples of some of the best that business blogging can be. But I’m looking at a deeper question, namely;
Why is traffic on many of the best business blogs declining?
I looked into all of the business blogs SME identified as best in class and found a disturbing trend. Most of the blogs were flat in readership numbers while several have declining visitor numbers. The blogs listed here are: Sweet Leaf Tea, Stonyfield Farms, Pioneer Woman, Work Shifting, Danny Brown’s blog, Ecoki, Nuts About Southwest, Disney Parks, Man of the House, and Delicious Days. Here are the Compete Traffic Charts of all of the blogs listed in the post today:
NOTE: These two charts are on different scales because the blogs have different levels of traffic. The blogs are not in order they are listed due to the traffic volumes.
Of the 10 business blogs only one P&G’s ManOfTheHouse shows increasing traffic numbers over the past year. However that blog was introduced in April of 2010 so it could be still in the discovery phase of the curve.
For comparison I went to AllTop.com and grabbed a cross section of 5 other business related blogs to see how they performed in 2010. I selected Seth Godin’s blog, ProBlogger, Copy Blogger, Strobist, and Chris Brogan‘s blog. These are all marketing and online business related blogs so they could be facing a sector decline. However I think that if people are going read anything online it would be a blog about online marketing- IMHO. As you can see from the chart below all of these blogs are showing similar declines in Unique Site Visitors. And traffic numbers for my blog (1GoodReason.com) are also struggling to stay flat.
All of which leads to one inescapable conclusion-
IS BUSINESS BLOGGING DYING?
I don’t have an answer to that question. But it’s certainly not looking very strong. Please leave a comment below and let me know what you think. What are you seeing on your blog? Do you read less blogs today than you did a few years ago? What do you think is replacing blogging?
(P.S. My apologies to the students in the Learning Annex class titled “Making Money with Blogging” which I helped teach last week. I don’t think blogging is dying too quickly, but you should have an alternate career in your back pocket.
Give me 1 Good Reason why you think blogging isn’t dying?