To begin 2011 Facebook has a 40% share of the daily web traffic of all internet users worldwide, while Google has 48%, according to Alexa.
Over the years this is how it’s gone:
PERCENTAGE OF EVERYONE ONLINE
I don’t know that any other site has ever shown this type of growth in numbers in such a short time. Especially since the Internet has grown to such a large user base in the past few years.
If I were at Google I’d be worried about the next few years and I’d can my CEO. Oh wait they did that.
Time on Site
The other issue that Goggle has to face with Facebook is the astounding amounts of time that users spend on Facebook as opposed to Google.
MINUTES PER DAY ON SITE
This section appears to be shifting in Google’s favor. But I believe the main driving force behind this is a GMail, which is why Yahoo dominated the rankings for such a long time after it had generally fallen out of favor. In real terms with half a billion users spending an average of 30 minutes per day on the site Facebook is now a major factor in many people’s lives.
Give me 1 Good Reason why you’re not spending more time marketing your business on social media?