1 Good Reason – Social Marketing

“What could possibly go wrong?” (Said with an ironic chuckle.) [Note, this is one of the places that an Irony Font would be very useful] Facebook announced that next month they will begin to roll out a new facial recognition feature for the photos you post.  The idea is that when you post a new [...]

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I love Twitter Chats.  They are simple, easy to do, not demanding, enthralling and highly focused sources of fabulous information.  But many people seem to be intimidated by them, and others don’t know how to use them so I’ve decided to write a quick Twitter Chat Guide: What is a Twitter Chat? A Twitter Chat [...]

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This is a guest post from my friend Nancy Passow with some excellent advice for your website. There’s more to a website than just looking good, you need content or as C.C. Chapman and Ann Handley say in their new book, Content Rules! Words help bring people to your website. And once they get there, [...]

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Earlier this year Bergen Community College approached me and asked if I would be interested in teaching a certificate course in social media.  I find that teaching is a very rewarding and demanding experience.  I’ve been given a great deal of freedom in preparing the course.  Creating a course in social media for business is [...]

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I read my friend, Rohit Bhargava’s excellent blog post about the Digital Death Campaign.  And he writes an insightful analysis of the reasons the campaign failed.  I think I’d attack the failure in a different way. First a little background: On December 1st a number of Hollywood stars decided to stop Twittering and Facebooking in [...]

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