1 Good Reason – Social Marketing

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Year Over Year Traffic Analysis of 1 Good Reason

December 20th, 2010 · No Comments

First off, I owe a tremendous debt of gratitude to you who read my blog (all three of you- lol). I wouldn’t do this if I didn’t know a couple of people find what I do valuable and worthwhile. So I want to say THANK YOU to each and every person who’s read my blog over past year.

Now as we all have a tendency to do at this time of year, I’ve decided to take a look at how this blog is doing over last year. So I decided to compare the last 4 months of this year vs. last year. To see how I’m doing and what I can plan for 2011.

Comparing 2010 over 2009

  • Visitors are up 126%
  • Unique Visitors are up 116%
  • Pageviews are up 123%
  • Average Pageviews are down 1.33% to an average of 2.64 per visitor
  • Time on Site is up 97% to an average of 3:20
  • Bounce Rate is up 357% to 4% overall from 0.9%
  • New Visits are down 4.6% at 81% of all visitors

Analysis

Visitors and Unique Visitors are both up similar amounts so they agree that the trend is basically double the number of visitors year over year.  This is good.

Pageviews are up also up a similar amount, with Average Pageviews holding steady.  That makes perfect sense- the average person still looks at 2 1/2 pages, and there twice as many people.  Again this is good.

Time on Site is up almost 100% (97%) with each person averaging 3 minutes and 20 seconds.  I need to look a little deeper.  I’m not sure if I’m writing longer or more complex blogs.  This may be due to the expansion of my readership base beyond social media experts into a broader class of readers who spend more time reading my posts.  On the other hand, I’m not sure that having 10 tabs open on your browser doesn’t throw this number off seriously.  So it may not mean very much at all.

Bounce Rate is up 350% but it’s still only 4%.  Last year my bounce rate was 1%.  Both of these numbers are not healthy numbers for a normal website.  They mean I’m not getting much incidental traffic who are shopping, and decide to take a quick look.  I’d be concerned if my bounce rate suddenly jumped up to 20%.  But with these numbers I’m really still just in the bush leagues.

New Visits is are down 5% but they are still 81%.  Which means 4 of 5 people who visit the site have never been there before (or they clear or block cookies).  That also points to the the high Average Pageviews and possibly Time on Site as well.

Overall, I’m pleased to have doubled my traffic.  Knowing that I’m asking for your time in the very competitive world of marketing and social media, I really appreciate that more people are taking the time to read what I’ve got to say.  However, I’m still a drop in the bucket of the big boys like Chris Brogan, Brian Solice, Jason Falls and others.  But I also know that most of them have a team of people who help to write their blogs.

This year I’ve also started to welcome guest bloggers to 1 Good Reason and you’ve responded enthusiastically pushing some of these posts to the Most Popular Content.  I’m going to continue featuring guest bloggers so if you’re interested get in touch with me.  Speaking of which I’ll list the most popular posts for the year with some annotations now:

(Note: the “Most Popular Reasons” widget displayed to the right >>> currently only works since it’s been installed so it doesn’t cover the entire year.  It only goes back to September.)

Top 5 Most Popular Posts for 2010

    1. 9 Point Social Media Expert – Duh no surprise here, this was the most commented, most linked to, most other posts written about, most hated, most ridiculed, and most discussed post I’ve ever written.   Thank you to everyone who posted comments and suggestions- I’m going to revisit this issue next year after the wounds have healed.  And thank you to my friends and supporters who sent public and private messages of support – you know who you are ;)
    2. Case Study a Big Brand Doing Facebook Right – mainly due to a tweet by @GaryVee (Gary Vaynerchuk) he said “I like this” which sent me 1000′s of visitors my way.  This is an analysis of AT&T’s Facebook Page which took a lot of heat from frustrated customers but kept at it till it cooled down and became a great resource for customers.
    3. Where is Erin Esurance or How Not to Run a Social Networking Campaign - This is a big to surprise to me because this post is almost 2 years old.  This was my first big post in my personal blogging career.  I suppose I’ll write a retrospective in Feb 2011 to revisit the subject and see how Esurance is doing.
    4. Nestles Social Media Meltdown, A Case Study - This isn’t a surprise because this happened this year.  I think this is a testament to writing a good Headline for your blog post.  I believe that a great deal of the traffic I get for this post is due to the words “Case Study” being in the headline.
    5. Facebook Vs. Twitter in Demographics - This is a little surprising to me because the numbers are so frequently published by so many different sources.  I guess the draw here is that I compare the two sites and offer some analysis of the differences.  I’ll have to update this for 2011 too, expect to see it in January.

      Now it’s your turn- Give me 1 Good Reason why you like this blog?

      Coming tomorrow- My Christmas Gift to you!

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      Tags: Marketing Monday

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