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Social Media for Business Certificate Course

December 14th, 2010 · 5 Comments

Earlier this year Bergen Community College approached me and asked if I would be interested in teaching a certificate course in social media.  I find that teaching is a very rewarding and demanding experience.  I’ve been given a great deal of freedom in preparing the course.  Creating a course in social media for business is tall order.  However having received a certificate in web design I know first hand that you get out of it what you put into it.  I’ve decided to design a course that’s big on practical hands on activity. I hope that I will be able to help others to discover the rewarding world of social media, and it’s tremendous future for business.

Below is the full description of the 5 classes I’ll be teaching this Spring.  I’d love to hear your feedback on what you think could be done to improve these classes and better prepare someone for a career in social media.  If you are intending to take these courses don’t hesitate to contact me with any questions you may have, or just to say, hi!

To register, call: (201) 447-7488 • www.bergen.edu/continuinged
Social Media for Business Certificate Program

Participation in this certificate program will help you master the fundamentals of adding social media to your business’s marketing mix. These courses are a combination of instruction time and computer lab time where you will work with live social networks. You will learn how to use social networks, conduct research and communicate with prospects and customers for your business.
Upon completion you will have a thorough background in industry’s best practices, and practical hands-on experience in setting up the social media presence for your business. Each course builds upon knowledge gained in the other courses of the program, but courses can be taken individually.
Throughout this program we endeavor to demonstrate how to work with social media to benefit your business. If you are not currently involved in social media for a business, we will encourage you to either choose a company, or create a fictitious one. This will serve as a focus for your social media efforts during the courses.
Students must complete all 5 courses to earn the certificate. Classes may also be taken individually on a non-certificate basis.
Instructor: Chris Kieff

BI 721 Introduction to Social Media for Business
3 sessions; $180
001, Tues./Th.; January 25-February 1, 2011
Hours: 6:30-9:30 p.m.
Location: TBA
Facebook, Twitter, LinkedIn, YouTube, Flickr, MySpace, Blogging, Wiki’s and more! It’s time for your business to conquer the world of social media. Which social networks are right for your business, which are wrong, and why? Discover how to get started and where to find reliable resources for information and help. Identify how, when and why you should hire someone to help you with your social media efforts and when you should keep it internal. You will examine case studies of social media in many different industries covering both successes and failures. Upon completion of this course, you will recognize the main social networks and how to use them in business, how best to
position your business, and what you can expect to achieve with social media.

BI 722 Social Networking Strategy for Business
4 sessions; $240
001, Tues./Th.; February 8-February 17, 2011
Hours: 6:30-9:30 p.m.
Location: TBA

This course concentrates on the internal issues a company faces when starting in social media. You will learn how to plan a social marketing program for your business. Topics to be explored include: drafting your organization’s social media policy; implementing social media’s best practices; adding social marketing to your existing marketing strategy; and tactics for connecting with and using influencers in social media to help spread your message. Examine case studies of social media campaigns using Facebook, Twitter, YouTube and other social services and determine what works and doesn’t work and how to apply it to your business. Upon completion of this course, you will have a
social media policy document and a social media marketing plan for your business.

BI 723 Implementing Social Media in
6 sessions; $360
001, Tues./Th.; March 1-March 17, 2011
Hours: 6:30-9:30 p.m.
Location: TBA

Roll up your sleeves and get down to work. You will build social media profiles on major social networks like Facebook, Twitter, LinkedIn, and YouTube. You will measure and monitor your social media activity, your progress and effectiveness, and compare yourself to your competition. Learn to calculate your Return On Investment (ROI) in social media, plan social marketing campaigns & programs, and practice using social customer relationship management (CRM) principals. You will learn to navigate the tricky privacy issues successfully and how to avoid the creepiness factor. A major portion of this class will be lab work on computers and live social networks. Upon completion of this course, you will be able to create social media profiles on Facebook, Twitter, LinkedIn, and YouTube.

Prerequisite: Students must complete Social Networking Strategy for Business (BI 722) and submit an existing social
media policy and social marketing plan for their business prior to the start of class.
BI 724 Social Networks & Blogging for Business
3 sessions; $180
001, Tues./Th.; April 5-April 12, 2011
Hours: 6:30-9:30 p.m.

Location: TBA
Will blogging help your business to succeed in social media? Learn how to select a blogging platform and technology. You will examine many popular blog add-on’s to customize your blog for your needs. You will study how to cope with comments, both positive and negative, and which comments you should delete, if any. Identify the most effective blogging techniques for business, and discover where to find story ideas and how to turn them into brilliant blog posts. Upon completion of this course, you will understand best practices for producing a successful business blog and have hands on experience in creating one.
BI 725 Location Based Services & Mobile for Business
2 sessions; $120
001, Tues./Th.; April 26-April 28, 2011
Hours: 6:30-9:30 p.m.
Location: TBA

How can mobile phones and location based services help promote your business? Location Based Services (LBS) are the next hot area for growth in advertising. Review current LBS offerings their capabilities and limitations. Examine how to add mobile marketing and LBS to your existing marketing plan. You will learn current industry best practices for Location Based Marketing. You will examine case studies of large and small businesses using LBS to effectively increase sales and awareness. Review issues of privacy, stalking, and the creepiness factor as it applies to LBS and your business.
Upon completion of this course, you will understand the capabilities of LBS and how to integrate them into your marketing plans to promote your business.
Students are strongly encouraged to bring a smart phone (iPhone, Android or other) to class for hands-on demonstrations, as many services require smart phones to work.
Mr. Kieff is a recognized thought leader in the social media field, having served as Director of Marketing
with a social network vendor and blogging for over 5 years. He was named one of the 40 Over 40 in Social Media by Pro PR Blog which selected experienced marketers with a deep understanding of the field. Mr. Kieff is the founder and CEO of 1 Good Reason a Bergen County based Online Advertising and Marketing consulting firm catering to small and medium sized businesses seeking to improve their online marketing efforts. He has extensive experience in all forms of online promotion including advertising, SEO, website optimization, and social marketing. He often speaks
at business functions and conferences and is the founder of the NJ Open Coffee, an open series of Meetups in Northern NJ which take place every week and can be found on www.MeetUp.com.

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5 responses so far ↓

  • 1 Brett Petersel // Dec 14, 2010 at 6:11 am

    Congratulations Chris! The courses you’re offering look/sound great, and I would be more than happy to help you if you need anything!

  • 2 Chris Kieff // Dec 14, 2010 at 6:54 am

    Thank you kindly for your vote of confidence. Watch out I may have to call on you to help me with the course!

  • 3 Tweets that mention Social Media for Business Certificate Course -- Topsy.com // Dec 14, 2010 at 10:28 am

    [...] This post was mentioned on Twitter by Chris Kieff, Chris Kieff and Springboard PR, Allyson Pryor. Allyson Pryor said: RT @prtips RT @ckieff Want to learn social media for business? I'm teaching @ BCC in Paramus NJ this spring! http://bit.ly/fYS5fk pls RT [...]

  • 4 Dan Sprachen // Mar 13, 2012 at 12:42 pm

    Sounds great, Chris,

    are there any courses in 2012, too??



  • 5 Chris Kieff // Mar 20, 2012 at 9:47 am

    I’m sorry but I’m not teaching this year. But yes the course is still being offered at BCC. Contact them for dates and times.

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