1 Good Reason – Social Marketing

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The Two Stupid Facebook Like Buttons

December 10th, 2010 · 7 Comments

I like you – or I really, really like you.  What’s the difference?

A lot according to Facebook, but not in the name of the button.  One Facebook “Like” button makes you a fan of my page, the other merely puts a mention of my website onto your wall to be put into your friends newsfeed.  One is a permanent connection between you and my business in Facebook , the other is a one time, “hey look at this” passing mention.  And they are both called “Like” look identical and are virtually indistinguishable.

There are two types of buttons you can use- and they both have the same name “Like Butt0n” and look identical which is stupid marketing mistake on Facebook’s part. 

The Fan Page Like Button on the left in the image here, causes the person to become a “fan” of your business page on Facebook.  That’s a more permanent type of action which lasts forever (or until they unfriend you).  When a Facebook user clicks this button all of their friends can see that they’ve liked your page on Facebook and they can visit that page (and possibly like it too.)  And  now when you update your page, these people will see that in their Facebook News Feed.

The more general “Web Like Button” which you see in the right of the image above is associated with each blog post in this blog, is a little more nebulous.  When people click the web like button they notify their friends that they like something- and their friends can visit your web page, but you have no further connection with that person.  They have not formed any connection with you on Facebook and you can’t find them again.  All that happens is a viral spread of links to your page.  It’s better than nothing but short of an opt-in marketing connection.

Should you have both types of buttons on your site?  Yes!  Because they serve different purpose-although most people don’t know how they work.  But you want people to fan (like) your page so you can connect with them on a regular basis.  So for instance if you like this blog and you want read more in the future you should click the “Find Us On Facebook” button so you’ll see us in your newsfeed.  But if you find one particular post interesting and you want to tell your friend about it, like this on for example.  Then click the little Like button associated with that particular post.

The same would be true for your estore.  You can tell your visitors to Like your business to find about future sales, and to Like an item to tell their friends about the item.

In all cases it’s recommended that you use the buttons with the little pictures of the others who have clicked the button before.  Because if I see pictures of people I know who have clicked the button on your site I’m more likely to click it too.  You’ll notice (if any of your friends have clicked my buttons before you) that I’m using the picture versions of the buttons here on 1 Good Reason.

And if anyone knows Mark Zuckerberg then tell him to fix the names of these two buttons so people can tell them apart.

Yes they are stupid, but they are too important to leave out of your web marketing mix.  You need to have one or both on your site today.

Now give me 1 Good Reason why you don’t have Facebook Like buttons all over your website?

Bonus round: Suggest new names for the two kinds of like button:

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Tags: Facebook Friday · Reasons For Net Marketing

7 responses so far ↓

  • 1 Kevin Haughwout // Dec 10, 2010 at 7:47 am

    Facebook gives you the option of having your web site button (the one for your article, not your social plugin) say “Recommend” instead of “Like”. Do you think that that clears up any of the confusion?

  • 2 Chris Kieff // Dec 10, 2010 at 9:00 am

    That’s a good point. But I don’t think it helps very much. In my limited experience I found the “Recommend” button wasn’t clicked as often as the Like button.

  • 3 Tweets that mention The Two Stupid Facebook Like Buttons -- Topsy.com // Dec 10, 2010 at 10:07 am

    [...] This post was mentioned on Twitter by Chris Kieff and Lorraine Thompson, Clair O'Neill. Clair O'Neill said: RT @WritersKitchen Facebook's confusing Fan Page "Like" button demystified: http://bit.ly/i8huQ5 via @ckieff [...]

  • 4 Yusuf Chowdhury // Dec 10, 2010 at 2:04 pm

    Thank you for the great post. I love those like buttons :) Good to promote and share other people’s blog posts!

  • 5 Martyn Hodgson // Dec 10, 2010 at 6:59 pm

    Interesting blog Chris. As you say most people are oblivious to this. Think I’ll check out which “Like” button i use on my blog

  • 6 Lucian // Dec 10, 2010 at 7:31 pm

    The issue with the like button is that the website loading speed is hammered. I’ve seen websites who just post an image instead of the facebook fan widget.

  • 7 Alina Navarro // Dec 11, 2010 at 11:31 pm

    I use both Hun, and I LIKE love them!! I’m glad you wrote this article to help others distinguish the different way they apply to you and your social media connections.

    Perhaps they could be renamed as:
    “FP Follow” & “I Like” ;-0 Just a thought LoL.

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