1 Good Reason – Social Marketing

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The Goal of Social Marketing

November 29th, 2010 · 3 Comments

The Goal of all social marketing is simple:

To identify advocates in social media, engage and build relationships with them, and enable them to spread your message virally.

This principle is in my mind immutable for any social marketing effort.  It’s the reason we are involved in social media for business.  And it doesn’t matter if your business is personal branding, small business branding or corporate messaging for the largest companies in the world.  All of us who are marketing in social media have this same simple goal.

We need to find our advocates who are active and have a following in social media.  We need to build relationships with these people. And we need to enable them to spread our message virally in social media to their audience of friends and followers.Goal Marker Florida Field Green Turf Gators

So as you approach your next task in social media, whether your writing a Tweet, Facebook update, a blog post or building a new Facebook page  you need to consider are you working towards this goal?

All too often we forget about engaging and building relationships and we get caught up in the finding new people to follow race.  As many pointed out two weeks ago when I wrote 9 Point Social Social Media Expert, it’s not about the numbers.  It’s about whether we have real relationships with people. Do they find our content, our information, and our connections with them valuable?  Or do we simply feed them uninteresting, lines that are all about me, me, me?

So just for today, why don’t you concentrate on building the relationships you have in your network. Strengthen them, by reaching out to people who you’ve not connected with recently and reconnect.  Find some people in your network who you aren’t familiar with and strive to learn more about them.  Go read their blogs, or Facebook pages and learn more about what they do and what they are interested in.  This will lead you to a stronger network which will be much more valuable for you.

Give me 1 Good Reason why you can’t build some stronger relationships in your network today?

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Tags: Marketing Monday

3 responses so far ↓

  • 1 Tweets that mention The Goal of Social Marketing -- Topsy.com // Nov 29, 2010 at 5:00 am

    [...] This post was mentioned on Twitter by Chris Kieff, Patsy Tondobala. Patsy Tondobala said: Great stuff. You can read in 1 min ;) “The Goal of Social Marketing http://goo.gl/fb/bBW0Q New via @ckieff” [...]

  • 2 Brady Lewis // Nov 29, 2010 at 10:33 am

    This is a very valid point. I admit that I sometimes get caught up in just trying to get more followers instead of working with the ones I already have.

  • 3 Martyn Hodgson // Dec 1, 2010 at 6:31 pm

    I’m amazed at the number of businesses who dive into Facebook to grab fans without first building a following of friends through their profile.
    Or use their profile directly for their business.
    Often chasing numbers. Yes it happens despite the furore after your blog last week
    What ever happened to people buying people?