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How Marketing is Like a Well Built Home

November 10th, 2010 · 5 Comments

Guest Post by my friend Ellen Cagnassola (@sweetsoaps)

I have been marketing Sweet Soaps the business and website for 13 years.  I am by no means and SEO expert or Guru of anything.  In fact I have never followed or read the directions to anything my entire life.  As a matter of fact, this is the comment that was always on my report card growing up.  If I had to do it over would I do anything differently? NO WAY!

If it wasn’t for my “go with my gut” I would never have lasted in business for 13 years.  I am highly creative, and I solve problems creatively.  I have never believed that a website would bring in the sales just marketing online.  I knew that it would take much more than that.   So I built from the ground up planning that.


You can’t forget the principles of traditional (old school) marketing; they are the foundation of your home.  If there are weak spots or cracks they will surely cause you big problems down the road.  Much like a real crack in your foundation, they can be fixed but sometimes at a cost that can be overwhelming.  My advice is to be thoughtful and creative in your planning because there are always rough storms to be weathered.


Your website is the framework of your home.  You plot the layout of your website so that it flows much like a well designed home.  It must be clear, easy to navigate, and aesthetically pleasing to make a good impression.  An inviting atmosphere makes people want to stay around longer.  As long as they’re not out of town relatives that is good!

Electric and Plumbing

Social Media tools are the plumbing and electrical in your home.  Sure we could go without them but who wants to use an outhouse or light a candle every night?  If you own a website you had better be learning how to utilize these marketing tools because they are free.  I wish real electricity was free!

Paint and Accessories

Your personal connections and professionalism are what paints your reputation.  Even though these are less structural details they can make or break you.  You can choose to accessorize your life and business with cheap junk (made overseas) or you can surround yourself with quality people in your networks.  Much like real home accessories, you get what you pay for, choose MADE IN THE USA!

Guest Blogger: Ellen Cagnassola is Chief Soap Officer at SweetSoaps: SweetSoaps.com is a small woman owned business located in central New Jersey. All of SweetSoaps products are handcrafted in the USA using only the best ingredients and fragrances.   And she blogs at SweetSoapsBlog

Coming Tomorrow: How to prepare for National UnFriend Day and Track those that unfriend you.

Photo Credit: From Flickr by Oracio Alvarado

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Tags: Guest Posts · Web Wednesday

5 responses so far ↓

  • 1 Tweets that mention How Marketing is Like a Well Built Home -- Topsy.com // Nov 10, 2010 at 8:05 am

    [...] This post was mentioned on Twitter by Chris Kieff, Wanda Horton. Wanda Horton said: From @sweetsoaps – I like http://www.1goodreason.com/blog/blog/2010/11/10/how-marketing-is-like-a-well-built-home/ [...]

  • 2 Nick Stamoulis // Nov 10, 2010 at 10:03 am

    Great analogy, marketing a business, like a well build home takes planning, and having a well thought out structure before execution or it won’t have a leg to stand on, or in our case, efforts will be wasted.

  • 3 Marian Cutler // Nov 10, 2010 at 1:47 pm

    Like the comparison — solid marketing aking to solid home. Hoping this is part 1 in a series; would love to see the analogy continue into the interconnectivity of sideways, crossstreets and neighborhood fences.

    The part resonating with me the most is the framework of the house is your website and its need to be easy to navigate. Why is it that “flow” is the most often overlooked necessity for websites? You want customers/visitors to feel comfortable, at ease moving through the rooms and back again. Hidden passages, skeleton keys and stairs to nowhere make one unlikely to come round for a second spot of tea.


  • 4 Ellen // Nov 10, 2010 at 3:03 pm

    Thanks nice people! Marian, hmm good idea I can turn it into a series. Sort of like build your own Animal Crossing world on DS. Can you tell I have a 9 year old? I will rethink on it after the Christmas season is over! My creative brain is on drain until then. pushing orders out the door!

  • 5 Blog Posts To Read Week of November 11, 2010 // Nov 11, 2010 at 9:15 am

    [...] How Marketing is Like a Well Built Home Another clever post, likening marketing to home building. Good marketing needs a plan and good structure just like a house, without the structure and plan you won’t have a good leg to stand on. [...]

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