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The Last Thing You’ll Ever Send To Me

November 2nd, 2010 · 6 Comments

The subject lines of some of the PR Pitches I’ve received this week:

  • Implix meeting at Adtech? 2 new marketing products
  • adtech 2010 Scanbuy
  • WirelessWERX Indoor Location: Get up close and personal!
  • GetResponse meeting at Adtech? New marketing products
  • adtech NY 2010
  • PR  – Smart announces its participation at the ad: tech New York
  • hi Chris…
  • Telepathy Launches at Ad:Tech NY
  • WirelessWERX launches “Destinations” app for personalized customer engagement
  • adtech NY 2010
  • PR  – Smart announces its participation at the ad: tech New York

I didn’t pick and choose the juiciest ones,  these they’re just the ones I found in my InBox most recently.  These are terrible.  I mean SERIOUSLY TERRIBLE. Honestly, did two people just send emails to 400 journalists and bloggers with a the Subject Line of “adtech NY 2010″?  And did you think that a come on line like “Hi Chris” would really get me to read your crap?  I thought it was porn, for God’s sake.

Some of the journalists and bloggers that you’ve sent this crap to will never ever again see anything you send to them!

Honestly these people should be taken out back and…

I know it was foolish of me to expect more from the Advertising Industry than from a regular trade show but…I had my hopes.

No one of these “communications experts” has a single “What’s In It For Me” in the subject.  The closest is “Implex meeting” but who wants to meet with a company?  If I wanted to meet with you, I’d meet with a person, not “Implex”  Just who the #%@#$ do you think you are?

And OMG, “PR- Smart announces its participation at the ad: tech New York”  And you’re claiming to be PR Smart?  This is news?  I’m supposed to get excited about that?

These are worse than poorly done, they are the kind of thing that get people to push the “SPAM BUTTON” .  That means some of the journalists and bloggers that you’ve sent this crap to will never ever again see anything you send to them.  Once they hit that Spam Button, you are out of their In Box forever.  You can’t take that back, and you’ll never know it happened.  So please, please before you hit SEND on that rushed email to 500 people give it a little thought.  Because it may be the last thing you’ll ever send to me.

Give me 1 Good Reason why these people’s clients shouldn’t demand their money back right now?

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Tags: Truthful Tuesday

6 responses so far ↓

  • 1 Kimmo Linkama // Nov 2, 2010 at 4:48 am

    Having received a fair number of similar pitches myself, I can truly relate to your frustration.

    I’m a bit of a dilettante when it comes to really efficient use of social media, but it hasn’t escaped me that the web abounds with advice on how to write compelling releases. I’m astonished so few “professionals” act accordingly.

  • 2 Chris Kieff // Nov 2, 2010 at 5:34 am

    Kimmo,
    It is astonishing that they do it and then THEY BILL FOR IT. I’m really feeling sorry for the people who pay for this crap.
    Thanks for coming by and sharing your thoughts.
    Chris

  • 3 Tweets that mention The Last Thing You’ll Ever Send To Me -- Topsy.com // Nov 2, 2010 at 6:16 am

    [...] This post was mentioned on Twitter by Chris Kieff, Chris Kieff, Kimmo Linkama, NJ Open Coffee, Chris Kieff and others. Chris Kieff said: Did you send me a PR Pitch in the last few days? Hope it didn't up in my blog today: http://bit.ly/9Vagbq [...]

  • 4 Leora Wenger // Nov 2, 2010 at 12:17 pm

    “hi Chris…” (couldn’t resist)

    I can so relate to this post. All these people are talking AT you. People, can you please talk *to* a person instead of at a person? Someone should give them all a course in Relationships 101.

  • 5 Jonathan Trenn // Nov 2, 2010 at 10:02 pm

    OK, I’ll take you on.

    Here’s a few Good Reasons why they shouldn’t demand their money back:

    1) I’m betting that many of these companies are doing their own PR internally. They’ve likely hired an young relatively inexperience person that, regardless of their expertise or savvy, is probably not really listened to. They may have tired to object to this strategy but they were overruled because they aren’t valued.

    2) The company hired an agency and told them they wanted to have some sort of announcement/press release sent to influencers. The agency obliged, even though this really isn’t news. Which leads to #3.

    3) The fact that a company is attending a trade show/conference isn’t news. There is no way to make it exciting. But, according to the way things are, this is what, simply put, is done.

    Congrats. You have hit the big time.

  • 6 The Last Thing You?ll Ever Send To Me « Get Twitter Followers And Make Money With Twitter // Nov 6, 2010 at 3:02 am

    [...] Source: http://www.1goodreason.com/blog/blog/2010/11/02/last-thing-you-ever-send-me/ [...]

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