1 Good Reason – Social Marketing

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Google Alerts vs. Google SERPs

October 11th, 2010 · No Comments

I recently talked about how you should look at your Google SERPs.  And you should manage these pages as much as possible.

HOW TO get your Google Alerts:

First start with the fact that you can get an email from Google whenever something new comes up by using Google Alerts.  It’s free and if you’re not using it now you needed to start last week.  Rather than writing yet another Google Alerts primier I’ll just point you to a couple:

Don’t think that Google Alerts is a replacement for looking at your Google SERPs. It’s not that, because it won’t show new things come up in the search that aren’t related to you.   So you still need to check your SERPs at least monthly.
Your SERPs page is how Google sees the terms you type into the search box.  Your Google Alerts is big changes to the SERP results that Google thinks you’ll want to know about.  You need to stay on top of both of these to manage your web presence.
Don’t allow Alerts to lull you into thinking you know what’s happening with the SERPs.  If one of your competitors writes a page comparing their product to yours you’ll get a Google Alert the first time that happens.  However, if they work the SEO for that page and it moves from #20 to #2 you most likely won’t get a Google Alert about that.
So the bottom line is that you need to monitor both the SERPs and Google Alerts.  Now it’s your turn, give me 1 Good Reason why you think your SERPs and Google Alerts are important to you.
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Tags: How To · Marketing Monday