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Building Facebook Activity

October 8th, 2010 · 5 Comments

Dan Zarella the genius who had made a name for himself by practically inventing the term “Personal Branding” wrote about Facebook sharing this week.  His chart reproduced below tells a great story:That is that if you want to get noticed on Facebook and have what you say repeated around the web then you need to do at the right time.  That time appears to be about 9AM in Dan’s chart.  The other interesting point he makes is gray bars at the bottom of the chart indicate the relative volume of all posts to Facebook.  So there is a happy coincidence of a lower than peak number of posts and people most likely wanting to share something they find at around 8:30-9:00 AM and again around 7:00PM.  I’m assuming this chart is adjusted for local time where ever you happen to be.

So your best strategy to get your posts shared on Facebook is to post at these times.  I use Hootsuite to manage my future posts because it’s reliable and easy to use.

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Tags: Facebook Friday

5 responses so far ↓

  • 1 Tweets that mention Building Facebook Activity -- Topsy.com // Oct 8, 2010 at 6:36 am

    [...] This post was mentioned on Twitter by Ellen Cagnassola and Chris Kieff, NJ Open Coffee. NJ Open Coffee said: Building Facebook Activity Strategy a new blog post: http://bit.ly/cl8agH [...]

  • 2 Michael Cohn // Oct 8, 2010 at 10:16 am

    Chris,

    Dan theory is correct only if your facebook community is localized to where you are.

    If your facebook community is spread around the globe than this analysis does not work.

    Our analysis shows that it is not just the time of day that is important but also which day of the week it is, if it is a weekday or weekend, if it is a holiday, etc.

  • 3 Dan Zarrella // Oct 8, 2010 at 10:23 am

    Michael: The data in my data set are 20 very, very popular english language news sites, CNN, mashable, NYTimes, Gizmodo, USA Today, etc, etc.
    They’re not localized audiences.
    Also, yeah day of week is important:
    http://danzarrella.com/data-shows-articles-published-on-the-weekend-are-shared-on-facebook-more.html

  • 4 Michael Cohn // Oct 8, 2010 at 5:00 pm

    Dan,

    Again you are talking about popular US news sites. Not World news sites.

  • 5 Chris Kieff // Oct 8, 2010 at 5:47 pm

    Mike,
    I disagree. While USA Today and NYTimes are generally US (but with large international audiences) Mashable and Gizmodo are certainly international in their appeal. Allowing for the fact they are written in English. So except for international sites that are translated into multiple languages I think the data is correct.
    When I lived in California for 5 years I noticed that good deal of business was transacted at 9AM ET (6AM PT) I think a good deal of international business follows New York time. Which would lead to the surges of the times noted in Dan’s data.
    Chris