Dan Zarella the genius who had made a name for himself by practically inventing the term “Personal Branding” wrote about Facebook sharing this week. His chart reproduced below tells a great story:That is that if you want to get noticed on Facebook and have what you say repeated around the web then you need to do at the right time. That time appears to be about 9AM in Dan’s chart. The other interesting point he makes is gray bars at the bottom of the chart indicate the relative volume of all posts to Facebook. So there is a happy coincidence of a lower than peak number of posts and people most likely wanting to share something they find at around 8:30-9:00 AM and again around 7:00PM. I’m assuming this chart is adjusted for local time where ever you happen to be.
So your best strategy to get your posts shared on Facebook is to post at these times. I use Hootsuite to manage my future posts because it’s reliable and easy to use.