1 Good Reason – Social Marketing

We don't make websites, we make websites better.

1 Good Reason – Social Marketing header image 2

Will social networks replace CNN and Guy Kawasaki?

September 7th, 2010 · 4 Comments

I don’t visit news sites anymore, yes I watch CNN or one of the other news channels when I have a few minutes.  But I don’t sit down deliberately to see the news.  I don’t get the newspaper anymore either.  And I’m not in the minority, but you knew that already.

So my question is do we really need curators, and news agencies anymore?  I like the stuff that Guy Kawasaki finds and tweets about, but I’ve got my issues with it.  And Guy and I discussed it, too.  But I’ve found that my Twitter my Facebook and my LinkedIn networks can deliver all of the news that I’m interested in knowing about. 

My connections span personal, family, and professional and tell me about events local, and worldwide.  They tell me about what’s happening in business, politics, society, my hobbies and everything that I need to know about.  I don’t think that I’ve missed a significant story in any facet of my life, personal or professional in almost a year.  That wasn’t the case 3 years ago.  I can remember being surprised that someone had gotten married or had a child, or that there was a new war, or famine, or a business competitor had folded.  But that simply doesn’t happen to me anymore.

So I simply don’t need Guy Kawasaki, or ABC News most of the time.  When I’m in the car I’m just as likely to listen to news as I am to sports (OK only during football season), or to music.

Some will say that news agencies are needed because they provide trusted news sources.  However, my feeling is that they are squandering that trust in their unending quest for sensationalism.  We’ve all had our weekend ruined by the “monster storm” approaching “Be sure to watch/listen at 6 or 11PM to catch the latest.” Which never materialized.  The news today is so competitive that they sensationalize everything they can to gain a few ratings points.  Remember Balloon Boy?  Another decade of this and the news agencies won’t be any more trustworthy than cousin Fred.

If your social network tells you about every major story you are interested in, what does that leave for the news agencies?  Up against Google and Wikipedia I don’t know if there’s a long term future for them.  AP today announced they are going to credit bloggers as sources for stories.  I don’t think that the future is going to be full of curators like Guy Kawasaki either.  Because we fill our lives and our social networks with people that curate for us naturally.  Perhaps some people will still need and want curators, but I think as most people become social media savvy they will not need them.

Give me 1 Good Reason why you think we need news agencies and curators.

Posted via email from ckieff’s posterous

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter

Related Reasons:

  1. In Response to Guy Kawasaki
  2. Prediction: What will replace Newspapers and Magazines?
  3. Hands-Off Social Media Marketing
  4. Top 10 Social Media Guides
  5. Social Media Week NYC- My Schedule

Tags: Reasons For Net Marketing · Truthful Tuesday

4 responses so far ↓

  • 1 Solofo RAFENO // Sep 8, 2010 at 8:08 am

    100% agree with you, but eachone needs to reach a critical mass and diverse friends & contacts on social networks for being really old media independant. The divide is here!

  • 2 Tweets that mention Will social networks replace CNN and Guy Kawasaki? -- Topsy.com // Sep 8, 2010 at 8:33 pm

    [...] This post was mentioned on Twitter by francine hardaway, Ramon B. Nuez Jr. and dgrossman, Douche Juicer. Douche Juicer said: Favs from me: hardaway: Will social networks replace CNN and Guy Kawasaki? http://amplify.com/u/9ye0 http://bit.ly/bb5iHm [...]

  • 3 jacob // Sep 9, 2010 at 10:08 am

    Hi Chris,
    Taking off from our recent twitter exchange (@jacobvar).

    A lot of the content sharing is from news generated by the news agencies. While technology news is one of the areas that bloggers can probably cover better than the News agencies…its not the same in other news.

    e.g: Pirates in somalia or 200 commercial pilots in china falsifying their flying experience.
    Anything on these in the blogosphere are dependent on the news agency source.

    Maybe there is going to be a closer collaboration between bloggers and news agencies and that is what the new face of ‘news agencies’ will look like.?

    I really don’t see it being a case either/or. The ideal value solution would be to leverage the strengths of both.
    Your thoughts?

  • 4 Chris Kieff // Sep 9, 2010 at 4:36 pm

    Just last week the Associated Press (AP) announced they would begin to credit bloggers as sources for stories. http://thenextweb.com/socialmedia/2010/09/07/ap-begins-crediting-bloggers-as-news-sources/
    Now we will see how many bloggers actually contribute to the gathering and genesis of real news stories. After all the first picture of the airplane in the Hudson River was on Twitter.
    There isn’t much of a venue today for bloggers to write real hard news stories. Other than vertical sites like Huffington Post. But for a story about a car accident or house fire I wouldn’t know where to put it. There was a large fire in my condo complex last Christmas. I would have written about it and posted pictures if I could have, but I didn’t have a place to go to do that.
    I do think that will change in the not too distant future as people begin to credit to blogs for breaking stories. That will give them more credibility and trust. Which is what they need to write standard news stories.
    To your point, I don’t think that CNN will go away. But it’s very likely that it will be severely diminished as the idea of “channels” go away and TV becomes less relevant.

Leave a Comment