1 Good Reason – Social Marketing

BLUF (Bottom Line Up Front) 42% of internet users over 50 year old are now using social media sites with +80% growth rates.  Analysis:  If your Grandma has an email address then she will likely friend you on Facebook in the next 12 months, if she hasn’t already.  Grandma, has disposable income especially if she’s [...]

[Read more →]

After reading Ian Lurie’s excellent blog post “It’s plagiarism day!” I decided to look around for my own plagiarists and I didn’t have to look very far.  I discovered one site that had copied an entire blog post and simply added a single line “via 1GoodReason.com” at the end. To fix the situation above I [...]

[Read more →]

It’s time for another post on selecting friends/followers, this one is on Facebook.  The last one I wrote was “Who to Follow Back on Twitter”. I’ve been receiving a lot of friendship requests from lots of people on Facebook, especially people outside of the US.  It’s good to remember that only 125 million of the [...]

[Read more →]

  Look Ma!  No Hands! (Photo Credit richardmasoner on Flickr)     A friend of mine recently received a letter forwarded to her by a colleague she respected with a pitch for a new social media program offered by a company titled: “Hands-Off Social Media Marketing”  My purpose here isn’t to call out small companies for their [...]

[Read more →]

I’ve been using a free image editing program called IrfanView for about a decade.  It’s a wonderful little program that I love and has worked well for me over the years.  However, the user interface is a little spartan and when I recommend it to people they seem a little put off.  It doesn’t have [...]

[Read more →]