1 Good Reason – Social Marketing

Music for this blog post: Listen to this song while reading the following blog. As Twitter struggles with popularity they also struggle with reliability.  There is an inherent problem with the design of the system that causes traffic to mushroom, especially when very popular users tweet and are retweeted.  Today Twitter turns off features in [...]

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A few weeks ago I wrote this blog post about Coldwell Banker’s new website.  Too often when a company is publically criticized it fails to react.  In the past this strategy often worked because the magazine or newspaper was an “evaporating media” which would soon be forgotten.  However, in the age of  Google that’s no [...]

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So where does Apple Computer lay on the line of companies we’re not as a bad as _______? Let’s examine the Apple’s history: ·         2006- iPods with viruses shipped to 1% of iPod users in 2006- Apple didn’t apologize instead they complained that Windows wasn’t secure enough.  Except it wasn’t about Windows, it was about [...]

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Demographic Comparison Facebook and Twitter thanks to Google’s Ad Planner. Many of the figures posted below are from Google Ad Planner, a free service to anyone who has an AdWords account.  (I know that Google isn’t always right but using a single platform gives you a basis for comparison.) Twitter vs. Facebook Comparison: Facebook Twitter [...]

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