1 Good Reason – Social Marketing

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Let’s Alienate the Site Visitor V2.0

May 21st, 2010 · 1 Comment

So I decided to visit the website of the http://www.emetrics.org/ , an organization dedicated to marketing.  The first thing I saw on the site was this:

They dimmed the entire website and popped up a message. 

You can’t read it above so here it is:

The message is, when you’re done we may decide to interrupt you again in your busy day and bother you with another popup and give you quiz.

This is the very first thing a visitor to the website encounters.  So let me ask you the rhetorical questions:

·         What is my first impression of the website?

·         Do I want to spend any more time here?

·         Why on earth would I want to be interrupted again when I’m leaving the website?

·         Who in their right mind would answer the question above yes, or rather the confusing “Continue”?

Now I understand that they are a marketing research organization.  And they are dealing with an audience of marketers.  But I can’t think of more sure fire way to turn people off to your site than interrupt them to tell them you MAY want to waste more of their time interrupting them. 

And yes I cleared my cookies and visited the site again to see if I got the popup again.  Either it happens very frequently, or for every visitor the first time.

Here’s a website tip for everyone: Each click on your website is a decision I need to make.  “Do I want to spend more of my time trying to understand what they are trying to say?”  A warning that I’m going to have to click again when I leave is an invitation to leave now.

Give me 1 Good Reason why a marketing organization would choose to do this?

Posted via email from ckieff’s posterous

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Tags: Reasons For Net Marketing · Web Wednesday

1 response so far ↓

  • 1 Rhona Bronson // May 21, 2010 at 2:38 pm

    Can’t give you one good reason, but I can give you one bad reason… or just one reason. The finance executive or VP of customer service demanded it against the vociferous objections of the marketing person. Then, a marketing intern was told to “jus make it happen.”

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