1. Read our new blog post.
a. Guess what? You’re supposed to write new blog posts! What’s it about and why do I care?
2. Check out our Facebook page.
a. Why is it doing something truly amazing that I can’t see on any other FB page?
3. Follow us on Twitter.
a. Where are you going and why would I want to follow you there?
4. Fan/Like our Facebook page.
a. It was “Fan” last week, now it’s just “Like”. More realistic but still pleading and sad. “Do they like me?”
5. Join my Facebook group.
a. Because it’s a group of people who have gotten an invitation from you to join it?
6. Become of member of our important LinkedIn group.
a. Your group is important because it…is curing cancer, stopping wars…
I’ve received each of the above “invitations” from people via social media in the past 2 weeks, and every 2 weeks. From people whose job it is to promote their companies and using social media and who should know better. And each of the above shares a common element- there is nothing in the “invitation” telling me What’s In It For Me- WIIFM.
This reminds me of Hugh McCloud’s comic: (from: http://gapingvoid.com/2006/05/09/if-you-talked-to-people/ )
I would like to update this quote with:
“If you talk to people in social media
the way advertising talks to people,
they will want to punch you
in the face.”
How do you fix that?
Stop talking about you, talk about them instead: (Remember WIIFM)
1. Learn the 6 most common mistakes in social media-new blog post.
2. Visit our Facebook page to learn the stories behind the scenes.
3. We announce specials and great deals on our Twitter stream first.
4. Our Facebook Fans are rewarded with early notice of upcoming special events.
5. Connect with others who like our products and learn how they use them to make their lives easier.
6. This LinkedIn Group includes only the best people in the field and you should be part of it.
These are all weak and transparent- but they are miles ahead of the first group of 6 real life examples from above. With a little bit of work you can find something that has a little WIIFM for each of your messages.
So before you invite another person to your new social media thingy, remember it’s not about you- it’s about them.
Buy Hugh’s book, I have it and it’s great. It will give you a good perspective on how to keep your feet on the ground and your head in the clouds.
So give me 1 Good Reason why you can’t be more human and less self centered in your social media “invitations”?