1 Good Reason – Social Marketing

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The 6 Worst Social Media Pitches

April 28th, 2010 · 3 Comments

1.       Read our new blog post.

a.       Guess what?  You’re supposed to write new blog posts!  What’s it about and why do I care?

2.       Check out our Facebook page.

a.       Why is it doing something truly amazing that I can’t see on any other FB page?

3.       Follow us on Twitter.

a.       Where are you going and why would I want to follow you there?

4.       Fan/Like our Facebook page.

a.       It was “Fan” last week, now it’s just “Like”.  More realistic but still pleading and sad.  “Do they like me?”

5.       Join my Facebook group.

a.       Because it’s a group of people who have gotten an invitation from you to join it?

6.       Become of member of our important LinkedIn group.

a.       Your group is important because it…is curing cancer, stopping wars… 

I’ve received each of the above “invitations” from people via social media in the past 2 weeks, and every 2 weeks.  From people whose job it is to promote their companies and using social media and who should know better.  And each of the above shares a common element- there is nothing in the “invitation” telling me What’s In It For Me- WIIFM.

This reminds me of Hugh McCloud’s comic: (from: http://gapingvoid.com/2006/05/09/if-you-talked-to-people/ )

I would like to update this quote with:

“If you talk to people in social media
the way advertising talks to people,

they will want to punch you

in the face.”

How do you fix that? 

Stop talking about you, talk about them instead: (Remember WIIFM)

1.       Learn the 6 most common mistakes in social media-new blog post.

2.       Visit our Facebook page to learn the stories behind the scenes.

3.       We announce specials and great deals on our Twitter stream first.

4.       Our Facebook Fans are rewarded with early notice of upcoming special events.

5.       Connect with others who like our products and learn how they use them to make their lives easier.

6.       This LinkedIn Group includes only the best people in the field and you should be part of it.

These are all weak and transparent- but they are miles ahead of the first group of 6 real life examples from above.  With a little bit of work you can find something that has a little WIIFM for each of your messages.

So before you invite another person to your new social media thingy, remember it’s not about you- it’s about them.


Buy Hugh’s book, I have it and it’s great.  It will give you a good perspective on how to keep your feet on the ground and your head in the clouds.

So give me 1 Good Reason why you can’t be more human and less self centered in your social media “invitations”?

Posted via email from ckieff’s posterous

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Tags: Marketing Monday · Reasons For Net Marketing

3 responses so far ↓

  • 1 Lois Ardito // Apr 28, 2010 at 9:58 am

    I like this post a lot. We’ve all seen the “6 worst
    pitches” at some point and maybe even been guilty of writing 1 or 2 them myself. Keeping a copy of the “fixes” next to me for awhile.


  • 2 uberVU - social comments // Apr 28, 2010 at 12:18 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by ckieff: Read my new blog post (darn that’s one of the “6 Words Social Media Pitches”): http://bit.ly/91x6X4

  • 3 Harold Cabezas // Apr 29, 2010 at 9:44 am



    This is a WIIFM world, and the sooner you realize that, the sooner you will become successful.

    Thanks for talking about something that not many others have yet should be common sense.

    I often have many people consult me about creating an event-as you know by working with The 140 Conference-with regards to confirming people’s attendance. People need to know why it is in THEIR best interest to go and who will be there. They also need to be reminded, cajoled, poked, grabbed by the hair, etc. In the end they want to feel assured that their decision to go to YOUR event was 100% worth their time &&& money.

    This is just one example. There are many in other businesses. Thanks again, Chris! Hope all is well with you and work!

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