1 Good Reason – Social Marketing

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Social Media Case Study – Restaurant

April 9th, 2010 · No Comments

(BLUF- Bottom Line Up Front) A restaurant listens to the social media chatter and quickly capitalizes upon it to create a lasting impression and gain customer advocates.  

Last week I went to Nashua NH to visit my newest client Jabra.  They make some great wireless headsets for both mobile and office use.  I’ll talk more about that later.

I planning my trip to Nashua I decided that I wanted to meet @Starrgazr a great Twitter friend whom I’ve known for over 2 years.  I should say that I’ve known Tracy virtually, we’d never met in person.  She’s been to NYC and I’ve been to Boston, be we had never actually met face to face.  So I suggested that we hold a TweetUp and Tracy took the ball and ran with it.

Tracy created an EventBrite page with directions to Margarita’s Restaurant  she’d picked in Nashua and we started tweeting about and asking friends.  Here’s where the interesting part comes in.  Jay Foss, Sales Manager of the Nashua restaurant saw via Google Alerts that people were talking about his restaurant.  His corporate office (Margarita’s has 20 locations) had recommended that the local locations become involved in social media.  So Jay joined Twitter and introduced himself and thanked Tracy for choosing Margarita’s for the Tweetup.

Then Jay did something that was a wonderful little surprise.  He gave Tracy two coupons for a free dinner for 2 at the restaurant.  Tracy and I held a drawing and gave them out to two lucky people who had come out to spend time with us.

The next night I was in Nashua and my hosts surprised me by suggesting I ask my Twitter friends for a restaurant recommendation.  One of those to respond was Jay and he suggested 3 other restaurants.  We ended up in Surf one of his suggestions and the dinner was great.

I think Jay is a brilliant marketer who truly understands the things that Chris Brogan is saying in Trust Agents.  You show that you are confident and secure when you give your knowledge away for free.  People then realize that you have much more valuable knowledge you can share with them.

By directing us to a competitor’s business that offered us a great meal, Jay has cemented himself in my mind as someone I can trust.  I know that I can ask him for an honest opinion and I’ll get it.  There is nothing more valuable than that.  And that April Fools night in Nashua, he showed a bunch of social media and marketing people what it really means to market well.

Posted via email from ckieff’s posterous

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Tags: Reasons For Net Marketing · Twitter Thursday

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