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Fresh Twitter Statistics and Analysis

March 19th, 2010 · No Comments

Mashable released an “Info Graphic” (like we needed another new buzzword?) on the state of Twitter today, now that they’ve reached the 10 billion tweets.  What I found so unsurprising about the information in the graphic is the way that it’s presented.  This graphic is an example of the right way to analyze information and present it.  It stands in stark contrast to presentation of information from Hubspot’s January 2010 State of Twitter Report I wrote about back in January.

This information was prepared by Mashable where you can read the full article.

This is what I’m gleaning from the info:

·         # of Twitter users is a little over 70MM

·         But a retention rate of only 40%, (seems horrible to me but I don’t know what Facebook is running.)

·         Reaching only 10% of all of the users on the internet isn’t such a big deal anymore.

·         Conversations and “pointless babble” make up 80% of the activity on Twitter.  Not a big surprise- same in real life.

·         Peak hour is 8 PM (more realistic than 11PM from Hubspot’s report)  But I’m not sure how this relates to timezones.

·         Peak day is Wednesday or Thursday, much the same for emails.

·         1% of visitors to the website account for 35% of the visits (did you hear that @nwjerseyliz?) described as addicts.

·         Slightly more female (54%??) to male, most social networks trend female no surprise there.

·         18 to 34 is the largest age group doubling all others.  I thought they said Twitter wasn’t popular with younger people?  I guess they’re talking about teenagers.

·         A bit of a surprise to me was that College + Grad School vs. no college  is even.  I thought that Twitter had attracted a more educated crowd.

Here is Mashable’s graphic: (Click to visit Mashable and read their article.)

Posted via email from ckieff’s posterous

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Tags: Reasons For Net Marketing · Twitter Thursday