1 Good Reason – Social Marketing

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The Future of Twitter Advertising?

March 5th, 2010 · No Comments

BLUF (Bottom Line Up Front) Instant Tweetup is a Twitter app designed to allow you to invite everyone within a 10 mile radius to your location.  I think that will become the future of Twitter location based advertising. 

I just discovered the newish app: Instant Tweetup thanks to the Next Web blog. And I'm intrigued and a little frightened by the possibilities of the app for advertising by bars, nightclubs, restaurants, and other retail establishments which can benefit by spur of the moment purchase decisions.  The app allows you to send a tweet to anyone or everyone up to 10 miles from your current location.

The App appears targeted at people who want to have an "invite anyone within a 10 mile radius" type of party.  Now I don't many people like that, at least not since I was 25.  But I know lots of businesses who would like to do that.  This type of app seems like a great idea for inviting people to your retail business by advertising a sale, special, etc.  How about a Twitter Only special?

A little bit of play with the App from my home just outside Manhattan indicates it is limited to 30 people in a single blast.  But you can keep pulling up lists of 30 different people in a large metro area like NYC without much of a problem.  I had it set on 10 miles which includes all of Manhattan about 10 million people and a few hundred thousand Twitter users. Dialing my range down to 1 mile brought up the same 11 people time and again.  The only people located would be the ones who enable their location on their Twitter profile, which is off by default.  So the pool is limited, but should be growing.

I'm not sure if that was what Twitter had in mind with their geo location implementation but I don't think it's far off.  This is the first app that I've seen that allows you to send bulk messages to everyone within a radius of your location.  But I know that if I had a business and an iPhone I would be using this bring people in if possible.

The question is, how will these retailers implement this app, and will they us it in a Social Media friendly way?  My guess is that many won't be subtle about it and they will find themselves labeled as spammers.  This will give rise to a new breed of social media experts, the reputation repair specialists.  (If they don't exist already.)

Give me 1 Good Reason why you don't think this is the future of Twitter advertising?

Posted via email from ckieff’s posterous

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Tags: Reasons For Net Marketing · Twitter Thursday

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