1 Good Reason – Social Marketing

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Entries from February 2010

About a Different Kind of Conference

February 8th, 2010 · 3 Comments

If you’ve been reading this blog for a while you know that I’ve been a critic of conferences and trade shows because they are often more about selling than they are about informing and educating.  One of the best conferences that I’ve ever attended was last year’s 140 Conference in New York.  And I’ll be [...]

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Tags: Reasons For Net Marketing · Truthful Tuesday

Why Writers are Being Laid Off

February 4th, 2010 · 2 Comments

Today Mark Cuban (Dallas Mavericks owner) wrote in digiday:Daily that newspapers need to kill the vampires who are sucking them dry.  He was referring to Google and other search engines who steal their content and distribute it for free.  He said in part: “Unless users are typing in your URL, “people just default to Google. [...]

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Tags: Reasons For Net Marketing · Truthful Tuesday

The Low Hanging Fruit- How to Get Started in Social Media

February 3rd, 2010 · 1 Comment

BLUF (Bottom Line Up Front) Start your social media program by listening first.  This will teach you where your customers are, and how to engage them in social media.  And you learn valuable insights into your competition which will demonstrate clear ROI for management buy in. Should we start our social media effort with a [...]

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Tags: Reasons For Net Marketing

Make Your Social Media Presence Useful

February 1st, 2010 · No Comments

BLUF (Bottom Line Up Front) Become an aggregator for your social stream by repeating (RTing) links to good articles and links that others give you via your stream.  Real time feedback from your followers will help you to tune it to what they want.  This makes your social media stream more informative and useful. There’s [...]

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Tags: Marketing Monday · Reasons For Net Marketing · Web Wednesday