1 Good Reason – Social Marketing

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Entries from January 2010

How to Check a Charity Website’s Validity in 60 seconds or Less

January 15th, 2010 · 2 Comments

BLUF: Use Who is, traffic reports from Alexis or Compete, and Google advanced search operators like “Link: and Info:” to determine if a website is legitimate.As a person with a large social network I get lots of requests to support causes and charities.  In the wake of the devastating earthquake in Haiti I’ve gotten dozens [...]

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Tags: Reasons For Net Marketing · Web Wednesday

2000′s= the death of Paper, 20Teens the death of Video.

January 12th, 2010 · No Comments

I was reading this post by Katie Wall where she comments that Railroads are not dead in the US.  Katie observes that the train runs past her apartment every night, so it’s obviously not dead.  And she notes that many people still have fax machines, and use them occasionally.  There are always Luddites, look at [...]

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Tags: Reasons For Net Marketing · Truthful Tuesday

“Getting” Twitter

January 8th, 2010 · 1 Comment

BLUF (Bottom Line Up Front) If you’re not “Getting Twitter” it’s because you’re not following enough people yet.  Improve your signal to noise ratio to the point where you can ignore the dumb Tweets and enjoy the ones that matter to you. If I had a nickel for every time I’ve heard someone say, “I [...]

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Tags: Reasons For Net Marketing · Twitter Thursday

How to Alienate Your Audience

January 7th, 2010 · No Comments

BLUF (Bottom Line Up Front) Minimize the number of clicks your visitor needs to make to see what they came for because you will lose some with each click.  A click is an opportunity to ask “do I want to give this website more of my time?”  Instead give them that reason to spend more [...]

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Tags: Marketing Monday · Reasons For Net Marketing · Web Wednesday

Trying to Control the Uncontrollable

January 6th, 2010 · No Comments

To know that we know what we know, and that we do not know what we do not know, that is true knowledge. Henry David Thoreau As we plan social media marketing for 2010 you should avoid the trap of creating controls and management techniques that stifle the very idea of social media.  Examine each [...]

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Tags: Marketing Monday · Reasons For Net Marketing