During Ad:Tech I was interviewed by Webmaster Radio’s Leading Host, Jim Hedger. In the 10 minute interview we discussed a variety of topics. Ranging from the state of social media in the New York area to using risk assessment to start social media slowly, and the fears of management concerning starting social media. Please listen [...]
Entries from November 2009
Webmaster Radio Ad:Tech Interview
November 11th, 2009 · 3 Comments
Tags: Marketing Monday · Reasons For Net Marketing · Web Wednesday
Seeking ROI from Conference Presenters
November 6th, 2009 · 1 Comment
BLUF Presenters at conferences had a duty to the audience to deliver ROI for the time you are taking from them. If you have 100 people in a room for 1 hour they deserve 100 hours of ROI. Pay them back for their investment. Begin RANT: (Note: I changed the title of this blog, the [...]
Tags: Reasons For Net Marketing · Truthful Tuesday
Using Risk Analysis to Start Social Media Slowly
November 2nd, 2009 · 1 Comment
BLUF(Bottom Line Up Front) There are two approaches to using this Risk Assessment for social media 1) Use it to obtain reluctant management’s approval to start social media in the Low Risk arena. 2) Use it to create guidelines for your organization on what can and cannot be discussed by different groups via social media. [...]
