1 Good Reason – Social Marketing

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Your Twitter Introduction via TweetDeck

October 28th, 2009 · No Comments

BLUF: Your Twitter profile is more important now with the New Followers column added to TweetDeck because it’s used by power users to decide in a second if you’re worth following back.

Recently TweetDeck made a significant change to their program that most Twitter power users love, and use extensively.  It’s the “New Followers” column.  Which displays in TweetDeck something like the picture below.

What is most important for everyone to know, especially new Twitter users, is that your profile is shown immediately to the power users you may be trying to reach.  And it’s shown with two buttons “Block” and “Follow”.  There are other choices including one I use frequently “Report as Spam”.

I wish they had chosen something else beyond Block as the alternative to Follow.  Something like “Dismiss” because then I could allow you to follow me without blocking or following you back. (Are you listening TweetDeck?)

So you now have to consider your profile as a 140 character ad for you.  You’ve got 3 seconds to make a first impression as two things, A) a human and not a spam bot, and B) someone who is worth following rather than blocking.

Over the years that I’ve been on Twitter I’ve blocked very few people, except for those that I believe are spammers, whom I block mercilessly.  I’m sure over the years I’ve misidentified some people as spammers and blocked them.  I’m sorry but that’s just the way it is.  If that happened to you, send me an email with your Twitter ID and I’ll unblock you.

I recommend the following in your Twitter Profile so you are not reported as a spammer or blocked by those you wish to follow:

  1. Tell me where you work
  2. Tell me where you live
  3. Tell me what you’re interested in.
  4. Don’t be too coy, or clever
  5. Don’t  be deceitful- if you’re an internet marketer (aka MLM) tell me because I don’t want to follow you and you don’t want me listing you as a spammer later.

What I look for in people I follow back:

  1. 200+ followers, if you have less I think you’re a spammer or I don’t know what you’re up to…
  2. A reasonable following to follower ratio.  If you’re following 1200 people and only have 100 following you back, you’re a spammer in my book.
  3. Not too many tweets with links.
  4. Relevance, you and I share some of the same interests.

Give me one good reason for some criteria I should add to this list.

Posted via email from ckieff’s posterous

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Tags: Reasons For Net Marketing · Twitter Thursday

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