1 Good Reason – Social Marketing

BLUF: Your Twitter profile is more important now with the New Followers column added to TweetDeck because it’s used by power users to decide in a second if you’re worth following back. Recently TweetDeck made a significant change to their program that most Twitter power users love, and use extensively.  It’s the “New Followers” column.  [...]

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BLUF (Bottom Line Up Front) When you view this issue from the perspective of; 1) Only 1% of your customers will want to talk with you on a regular basis, and  2) you have your entire company to draw upon as a resource to respond.  Then there is no question of the ability for social [...]

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The Pepsi brand “Amp” Energy Drink released an  iPhone application today with a very risque theme.  The basic premise is to help guys score with women by giving them pickup lines, links to local areas of interest to the targeted woman, and suggested quotes.  The application carries an NC-17 Rating on the Apple iTunes Store, [...]

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1 Good Reason is pleased to announce the launch of a new weekly chat for Twitter called Social Marketing Chat or #SocialMarketing. We hold a weekly open discussion at Noon Eastern Time every Thursday about social marketing with guest twitterer’s answering a series of questions from moderators and the audience. WHAT:   #SocialMarketing Chat an open [...]

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If you’ve not read the first two parts of this series especially the comments, then you should go back and read them first. Part 1:    The HR Department Should Own Social Media Part 2:    The Kerfufle Over Who Owns Social Media To truly leverage SM it should be offered to all employees like coffee [...]

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