On Thursday last week I posted The HR Department Should Own Social Media which raised a few hackles in the 30+ comments I received and in the Twitter stream that accompanied the post. If you’ve not read the article I suggest that you do so now and read the comments. So I’d like to clarify [...]
Entries from September 2009
The Kerfufle Over Who Owns Social Media
September 26th, 2009 · 5 Comments
Tags: Marketing Monday · Reasons For Net Marketing
Musings on Ad Week
September 25th, 2009 · No Comments
I was passing through Times Square in New York City yesterday and overheard a group of tourists talking when they noticed the famous Naked Cowboy. If you’re unfamiliar with this New York legend, well you’re most likely better off for it. However one thing happened that was noteworthy: The younger girl in the group quickly [...]
Tags: Reasons For Net Marketing · Web Wednesday
The HR Department Should Own Social Media
September 23rd, 2009 · 46 Comments
It seems that there is still debate on which department in a company owns social media. The question is whether it’s Marketing, Public Relations, or Customer Service. BLUF (Bottom Line Up Front) Marketing, PR and CS all have irons in the fire, but the real answer is the whole company needs to be involved which [...]
Tags: Reasons For Net Marketing · Truthful Tuesday
Salesforce Twitter Implementation- Hit or Miss?
September 9th, 2009 · 1 Comment
On the plus side today, Salesforce.com one of the largest CRM outsourcing solutions available announced Twitter integration. However, the implementation is not for “Sales” but rather for “Customer Service”. On the Pro side, a large part of Salesforce’s business is customer service oriented. And adding any Twitter integration will bring Twitter into corporate approval more [...]
