1 Good Reason – Social Marketing

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You don’t need to always BE ON MESSAGE

August 25th, 2009 · 1 Comment

There have been many complaints recently that people are wasting their time on Twitter. That 40% of the messages on Twitter are pointless babble. Have these people who are complaining never had a friend, lover, or anyone close to them who talks about things they don’t actually care about? It’s a staple in sit-comms where the wife always complains that the husband is never listening to what they’re saying.

It’s the exchange of these little nothings that creates a relationship. That’s what takes a communication from dry boring corporate speak and turns it into a slice of life. A way for people to get to know you and learn to value you as a person. It’s what takes you out of the list as just another info provider tool and makes you FRIEND.

This is the idea of social media and the idea of creating a relationship. That you value someone enough to listen to their squabbles, the little thing that’s a part of their life. It’s what’s in a real relationship.

And this is the hardest part for many managers and those schooled in the old ways of marketing to get. It’s important that you don’t think that every time a person decides to give you some of their time, that it’s an opportunity for you to use it as you see fit. Sometimes, the best thing to do with it is to give it right back to them.

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Tags: Marketing Monday · Reasonable Social Networking

1 response so far ↓

  • 1 Kelly Rusk // Aug 26, 2009 at 7:38 am

    I have been saying the SAME thing to everyone who references the 40% babble stat…

    One persons babble is another’s valuable relationship building chatter!

    And a lot of it is interesting in context, if you know (or at least have been following) someone for a while, “I’m heading out for a coffee” becomes just a little more interesting, and so on.

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