1 Good Reason – Social Marketing

This post is an experiment.  Below are my unedited notes from the conference I attended today at the New York Times building.  It was moderated by Charlene Li and had an excellent panel discussing Social Media and it’s impact on various businesses.  So in the spirit of an experiment please let me know what you [...]

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The new Microsoft ad campaign: First, the new MS ad campaign is ripe for parody, (thanks Jeremyah for this meme).  So what should MS do?  Get in front of the parody and embrace it with gusto!  It’s clear to everyone that their last campaign with Jerry Seinfeld and Bill Gates was a complete failure.  So [...]

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Social Ad Summit was a conference held in NYC this week and billed as the “invite only” event  ”focused on strategic issues driving the growth of advertising in social networks.”   The team at Social Times blog did an excellent job pulling it together. I do however have one complaint and bit of advice for them and [...]

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Hear the whole story live today at noon (unless you’re reading this on another day, in which case you can simply follow the link and listen RIGHT NOW!) So just CLICK RIGHT HERE and listen to it live, (or any time). I’m going to be on the program: SocialMedialogy™ – the art and science of [...]

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BLUF (Bottom Line Up Front) If you are going to flog, aka Adverblog (and you know you will) the old school ideas of subtlety, innuendo, irony and sarcasm need to be supplanted with simplicity and clarity.  Basically because we suck at spotting subtlety in written communications. Like Duh! It’s extrememly difficult to recognize sarcasm and [...]

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