1 Good Reason – Social Marketing

BLUF (Bottom Line Up Front) Seth raised the ire of the blog-o-sphere last week with his post about clicking on ads as a way to pay the blogger for a good post.  Here is a round-up of the reactions. But first a nerdy side note on the story; some funny things happened when I started [...]

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BLUF Seth Godin’s blog today is recommending that we all start using Click Fraud as way to tell bloggers we love them. Seth today proposes that we should simply click on ads on blogs that we like. Seth Godin’s Blog: “If you like what you’re reading, click an ad to say thanks.” Seth’s post today [...]

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BLUF (Bottom Line Up Front) Another shameless plug. Evidently it’s a slow day over at Mad. Ave. Journal again, or the real editor’s are on vacation.  But in either case they published another article I wrote following along the theme of Floggers & Astroturfers aren’t Evil. I kind of like the “Social & Search Media [...]

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BLUF: Last weeks post highlighted a Fake Blogger (Flogger) and the comments following the post illustrated the emotion attached to this issue by many in the industry.  But in my research for this post, I’ve reached a surprising epiphany- Flogging & Astroturfing isn’t wrong, it’s advertising. The Epiphany Flogging and Astroturfing aren’t inherently wrong, or [...]

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Flogger: n; Contraction of the two words: Fake, and Blogger. (syn: Persona Blogger)  One who writes fiction but portrays it as autobiographical, usually as a paid writer to promote products, services, brands or ideas. Astroturfing: v; The act of writing fictional comments on blogs, bulletin boards, or in online discussions.  usually as a paid writer [...]

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