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The Reverse of Opposing = Conversation

July 25th, 2008 · 2 Comments

Varitey Childrens charity

Variety the Children’s Charity

According to the Online Etymology Dictionary the word “conversation” is opposite of the root word “versus“. Versus, as in two teams fighting each other (NY Giants vs. NE Patriots for example in the epic Superbowl just past) means; to turn against, so conversation means to actively turn towards. Therefore conversation is the reverse of opposing, hence the title of today’s blog.

Or in a more literal sense, "versus" means to turn away, as in; turning away from him. (It’s actually an archaic sailing term.) "Con" as a modifier means to reverse the meaning of the root word. So "con-versus" means to reverse turning away from, or to reverse your reversal. "Tion" as a modifier means the "the act of" or "the action of". So finally, "con-versa-tion" means the act of reversing your turning away from, or to actively not turn away from. Originally "conversation" meant "to live with" or literally "to turn about with". Interestingly, in the middle ages the meaning evolved into; "having dealings with others" or "the manner of conducting oneself in the world". Later it evolved into a synonym for "sexual intercourse" but I think that can be said of most words at one point in time or another. I hope I’ve cleared that up for you.

In business today the hot topic is social media and social networking. Everyone is talking about how you must have a conversation with your customers. And, unfortunately like the old joke about the weather, everyone’s talking about it and no one is doing anything about it.

The Age of Conversation Version 1Well, I’m happy to say that this situation has changed. In the second book of the series The Age of Conversation, the masterminds Drew McLellan and Gavin Heaton have drawn together 237 authors from across the blogosphere discuss how to have this conversation.

Despite the fact that it brings their judgement into question, Drew and Gavin have allowed me to contribute to this masterwork. So, while some 1/237th of the piece may be less than stellar, the majority of the compilation will be excellent reading. And the best part of it is that all of the profits from the book go to Variety the Children’s Charity. (Which has nothing to do with Varitey Newspaper or Hollywood in general.) Variety has a simple mission, “Variety the Children’s Charity is dedicated to promoting and protecting the health and well-being of children around the world.”

Below are all of the wonderful bloggers who contributed to the Age of Conversation II:

Now click on one of these blogs below to learn something else new and most likely much more useful than etymology:

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Tags: Reasonable Techie Advice · Reasons For Net Marketing

2 responses so far ↓

  • 1 C.B. Whittemore // Jul 28, 2008 at 12:21 pm

    Kris, I do love how you’ve cleared things up and introduced Age of Conversation 2… which should be coming out very soon! I look forward to reading your chapter.

  • 2 Chris Kieff // Jul 28, 2008 at 3:51 pm

    Thanks, CB. And I look forward to reading your chapter too!

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