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CBS News Writes about their YouTube Video Story!?!

June 2nd, 2008 · 1 Comment

BLUF When you run a great story on your TV show about a star being found on YouTube it’s a good idea to follow it up with a copy of video on- YouTube! Instead CBS News leaves it up to a Journey Fan…


CBS News Sunday Morning 5/31/08 broadcast a great story about how the rock bank Journey found a new lead singer- on YouTube! The above video was posted by a FAN of the rock band, Journey. Not by CBS News.

The band’s song “Don’t Stop Believing” was played in the famous closing scene of the Soprano’s one of the most watched programs in recent years. This Soprano’s exposure fueled a new surge in interest in the band and their songs. However, Journey’s lead singer Steve Perry, and the trademark voice of the band’s sound, can’t go on tour.

It’s a literal Cinderella story out of nowhere. A formerly homeless boy from the Philippines is singing in bars in Hong Kong. Journey’s Neil Schon hit the net looking for a replacement for Perry on YouTube. And he found Arnel Pineda, a 40 year old Filipino singer on YouTube. Read the full story on CBS’s web site.

Notice that I said Read The Story on CBS’s web site. It’s a story about how a YouTube video performance turned into a real rags to riches tale. It’s a story CBS told via video on their Sunday morning news magazine. And it’s a story they are telling the internet generation with a written story!

Tip to CBS News Web Director: Link to the YouTube video- and for extra credit; to the original video that caught the eye of Journey to start the whole thing.

Yo! Old media dudes! Turn up your hearing aids and listen. Your content has much more meaning when the story is linked to other interesting places on the web. The web is all about linking. It’s all about surfing and finding what you didn’t expect through unanticipated links.  And that moving picture thing seems to have really caught on with web surfers.

Connect your story to connect with THE SOCIAL WEB.

Note: I turn 50 years old this month, and I’m hard of hearing- so don’t bitch at me about hearing aids jokes. I’ll be wearing one before long.

Tanks for reading,


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Tags: Reasonable Social Networking · Reasons For Net Marketing

1 response so far ↓

  • 1 Joanne // Jun 4, 2008 at 6:57 am

    I agree–there should have been a link to You Tube. The album is great-2 CD’s and a DVD at Wal Mart for $11.99

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