1 Good Reason – Social Marketing

BLUF- Is SMO (Social Media Optimization) generated traffic lower quality than SEO (Search Engine Optimization) traffic?  My conclusion, it’s extremely difficult to measure and it’s also too soon to tell. In an excellent post James Duthie lays out a classic experiment comparing two blogs.  His conclusion is that the quality of traffic generated by the [...]

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Yesterday I attended Omma Social Conference in Manhattan.  And I have to say that for the newbies in the audience it must have been very intimidating.  The presenters gave no case studies and spoke in such general terms that you couldn’t get much actionable information out of many of the sessions. I have to admit [...]

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I have a client who is very cautious with his credit cards on the internet. Perhaps, hyper-cautious is a better definition. For instance, he uses a pair of credit cards for all of his online purchases, and keeps their limits extremely low to avoid any possible fraud. Now this is a prudent policy that more [...]

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Advertising 2.0′s Hip-Rap Hopped By Chris Kieff, Social & Search Media Evangelist Warren Beatty’s Bulworth, a well-intentioned yet overreaching film about political and social commentary, came to mind as I attended the Advertising 2.0 Conference last week, the well-intentioned yet overreaching new media conference during the first-ever Internet Week, in New York. It was billed [...]

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Sometimes when I visit a website I have to imagine what were you thinking? And I know that I’ve done it myself on occasion. Made that foolish blunder that was done with the best of intentions. That thing where when you look back it made sense every step of the way, but now looking back [...]

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