Chris Kieff
Relevant Skills and Capabilities:
Online Advertising (SEM): creation and daily management of online advertising for many clients. Management of campaigns spending over $25K per month with over 80K keywords.
- Facebook, Twitter, LinkedIn: Social Marketing program development
- Google Adwords/Online Advertising: Large Ad program management and optimization, A+B testing, multivariate testing, website optimization.
- SEO: On page SEO, HTML rewriting, CSS page design, search engine submissions, and link building.
- Blogging: Blog creation, promotion, positioning, copy writing, editing, maintenance and production.
- Social Networking: Creation and maintenance of MySpace, Facebook, LinkedIn, and Wikipedia entries and network building.
- Management: 2 to 4 direct reports with team management of cross disciplinary teams exceeding 12 members.
- Web Traffic Analytics: Analysis of web traffic, advertising effectiveness, SEO analysis, site flow/ funnel analysis, site usability, interpretation of metrics for ROI and CPA analysis.
- Technical Skills: HTML, CSS, Dreamweaver, Microsoft Office, Google Analytics, Google AdWords Editor, Web Position, Web CEO, and numerous other web site development, management and analytics tools. Experienced with most web hosting schemes and managing and troubleshooting associated web-server issues.
Employment History
- Current- 1GoodReason.com Freelance Marketing & Blogger www.1GoodReason.com/blog
- 2011 A&P, Corporate Social Media Manager
- 2008-2009 Ripple6, Director of Marketing
- 2006-2008 MSCO, Director of Internet Marketing
- 2005-2006 Infinite Conferencing, Marketing Manager
- 2001-2005 1Good Reason.com, Englewood, NJ- Freelance Marketing & Web Design
- 1994-2000 Controlware Communications, Neptune, NJ, Channel Sales Director- ISDN & ATM Systems
- 1988-1994 Integrated Network Corp. Bridgewater, NJ, Product Manager – Data Communications Products
- US Navy, USS Spadefish SSN-668 Electronic Technician ET-2 (SS) and Electronic Warfare Specialist
Education & Affiliations
- Certified Google Advertising Professional
- Current Member of SEMPO (Search Engine Marketing Professionals Organization)
- Web Site Design Certification in HTML, DHTML, SQL, and JavaScript from Las Comp Institute in Montvale, NJ, 2002.
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