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Facebook vs. Twitter in Demographics

July 13th, 2010 · 3 Comments

Demographic Comparison Facebook and Twitter thanks to Google’s Ad Planner.

Many of the figures posted below are from Google Ad Planner, a free service to anyone who has an AdWords account.  (I know that Google isn’t always right but using a single platform gives you a basis for comparison.)

Twitter vs. Facebook Comparison:



Unique Visitors (US)

via Cookie



Unique Visitors (US)




Reach (US)




M 46%

F 54%

M 51%

F 48%


18-24 12%

25-34 25%

35-44 21%

45-54 25%

55-64 8%

18-24 12%

25-34 30%

35-44 27%

45-54 18%

55-64 7%


No HS 10%

HS  10%

Coll Deg 55%

BS/BA 18%


No HS 7%

HS 7%

Coll Deg. 48%

BS/BA 28%

MS+ 10%

Household Income

-$24k 14%

$25k-49k 32%

$50k-74k 31%

$75k-99k 12%

$100+ 12%

-$24k 16%

$25k-49k 34%

$50k-74k 22%

$75k-99k 15%

$100+ 13%

I read these numbers and see the following insights, (I’d love your take in the comments)

·         Facebook has 6X the people of Twitter, both visitors and users

·         Facebook reaches 1 out of 2 people who use the internet in any given day.

·         Twitter is rapidly becoming a business tool as evidenced by the male dominance.   This supports my theory that Twitter will become primarily a tool for professional communicators.

·         Twitter is trending strongly younger than Facebook (+5% in 25-34 age group).  Possibly because of the  “your mom’s on Facebook” phenomena.  But also because Twitter is strongest with people who have a mobile device (laptop or phone) with an internet connection. (See Steve Rubel’s post on this)

·         Twitter has more people with a higher education, and trends slightly higher in income but not decidedly so.  (I don’t like Google’s numbers on HHI, they don’t seem to work.)

All in all, if you’re trying to sell a baby boomer product Facebook is much better than Twitter, but Wal-Mart’s better than both of them (put together.)

What do you see here?

Posted via email from ckieff’s posterous

Tags: Reasons For Net Marketing

3 responses so far ↓

  • 1 Tweets that mention Facebook vs. Twitter in Demographics -- Topsy.com // Jul 13, 2010 at 8:48 am

    [...] This post was mentioned on Twitter by Chris Kieff and facebook ville. facebook ville said: Facebook vs. Twitter in Demographics | http://bit.ly/a4vmfg [...]

  • 2 Jia // Jul 13, 2010 at 8:59 pm

    I do notice my twitter friends tend to be professionals specifically interested in social media

  • 3 Wayne Lin // Jul 14, 2010 at 6:26 pm

    Nice article using DoubleClick Ad Planner data. Just a clarification, Ad Planner is available to everyone. An AdWords account is not required.

    – Wayne
    DoubleClick Ad Planner Product Manager

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