http://www.1goodreason.com/blog/2010/01/28/case-study-a-big-brand-doing-facebook-right/ Social and Digital Marketing for the New Reality Thu, 09 Sep 2010 21:36:02 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.1goodreason.com/blog/2010/01/28/case-study-a-big-brand-doing-facebook-right/comment-page-1/#comment-31291 Friday Recap: Freakishly Out of Proportion Headline Edition | webmarketingexperts.com.au Sat, 06 Feb 2010 09:12:57 +0000 http://www.1goodreason.com/blog/2010/01/28/case-study-a-big-brand-doing-facebook-right/#comment-31291 [...] [2/3/2010 2:00:37 PM] BCI-Paula Allen: AT&T is using Facebook to engage and doing it right — case study [...] [...] [2/3/2010 2:00:37 PM] BCI-Paula Allen: AT&T is using Facebook to engage and doing it right — case study [...]

]]> http://www.1goodreason.com/blog/2010/01/28/case-study-a-big-brand-doing-facebook-right/comment-page-1/#comment-31290 Friday Recap: Freakishly Out of Proportion Headline Edition | seo cloak Sat, 06 Feb 2010 03:26:19 +0000 http://www.1goodreason.com/blog/2010/01/28/case-study-a-big-brand-doing-facebook-right/#comment-31290 [...] [2/3/2010 2:00:37 PM] BCI-Paula Allen: AT&T is using Facebook to engage and doing it right — case study [...] [...] [2/3/2010 2:00:37 PM] BCI-Paula Allen: AT&T is using Facebook to engage and doing it right — case study [...]

]]> http://www.1goodreason.com/blog/2010/01/28/case-study-a-big-brand-doing-facebook-right/comment-page-1/#comment-31273 Adam Cohen Fri, 29 Jan 2010 06:27:22 +0000 http://www.1goodreason.com/blog/2010/01/28/case-study-a-big-brand-doing-facebook-right/#comment-31273 Hey Chris - Agreed AT&T is doing a great job on the social media front. The challenge I've had with them is that they are pushing hard in social media but they aren't changing the customer experience. I wrote about it too - including how their customer service reps use Twitter really well. It was right around the time their fan page launched. Steps forward in social media, but not in their actual business. http://adamhcohen.com/no-amount-of-social-media-overcomes-bad-customer-experience Hey Chris – Agreed AT&T is doing a great job on the social media front. The challenge I’ve had with them is that they are pushing hard in social media but they aren’t changing the customer experience. I wrote about it too – including how their customer service reps use Twitter really well. It was right around the time their fan page launched. Steps forward in social media, but not in their actual business. http://adamhcohen.com/no-amount-of-social-media-overcomes-bad-customer-experience

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