Comments on: Follow Pepsi’s Amp App Fiasco as it unfolds http://www.1goodreason.com/blog/2009/10/12/follow-pepsis-amp-app-fiasco-as-it-unfolds/ Social and Digital Marketing for the New Reality Sun, 28 Feb 2010 15:35:28 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Andre http://www.1goodreason.com/blog/2009/10/12/follow-pepsis-amp-app-fiasco-as-it-unfolds/comment-page-1/#comment-31096 Andre Sun, 01 Nov 2009 18:03:43 +0000 http://www.1goodreason.com/blog/2009/10/12/follow-pepsis-amp-app-fiasco-as-it-unfolds/#comment-31096 It is my opinion that the parent company – “Pepsi” in this case – should take the hit. People are right to call the app the “Pepsi app” for one simple reason: if the app were a success Pepsi would have no problem with it being called the Pepsi app. It’s when things go wrong the big companies like to separate from its “offspring” and let them take the fall. So yes, everyone should go after the “deeper pockets” on this one and hold Pepsi, as a whole, responsible. To answer the question “Give me one good reason why this won’t kill the Amp drink brand?” - I believe that the target market for this drink are men. Since the average “Amp Man” probably wasn’t offended by this campaign, Pepsi can bet that sales will stay the same or possibly increase. It is my opinion that the parent company – “Pepsi” in this case – should take the hit. People are right to call the app the “Pepsi app” for one simple reason: if the app were a success Pepsi would have no problem with it being called the Pepsi app. It’s when things go wrong the big companies like to separate from its “offspring” and let them take the fall. So yes, everyone should go after the “deeper pockets” on this one and hold Pepsi, as a whole, responsible.

To answer the question “Give me one good reason why this won’t kill the Amp drink brand?” – I believe that the target market for this drink are men. Since the average “Amp Man” probably wasn’t offended by this campaign, Pepsi can bet that sales will stay the same or possibly increase.

]]> By: Ben http://www.1goodreason.com/blog/2009/10/12/follow-pepsis-amp-app-fiasco-as-it-unfolds/comment-page-1/#comment-31076 Ben Fri, 16 Oct 2009 17:22:10 +0000 http://www.1goodreason.com/blog/2009/10/12/follow-pepsis-amp-app-fiasco-as-it-unfolds/#comment-31076 Because Amp is still a delicious energy drink. I don't need to interact with all my favorite products online, I can just enjoy drinking the product without thinking about its brand getting ripped to shreds because of a poor marketing strategy.... Because Amp is still a delicious energy drink. I don’t need to interact with all my favorite products online, I can just enjoy drinking the product without thinking about its brand getting ripped to shreds because of a poor marketing strategy….

]]> By: Energy drink brand’s i-Phone i-disaster : PR Disasters http://www.1goodreason.com/blog/2009/10/12/follow-pepsis-amp-app-fiasco-as-it-unfolds/comment-page-1/#comment-31072 Energy drink brand’s i-Phone i-disaster : PR Disasters Tue, 13 Oct 2009 06:44:32 +0000 http://www.1goodreason.com/blog/2009/10/12/follow-pepsis-amp-app-fiasco-as-it-unfolds/#comment-31072 [...] Over at Chris Kieff’s ‘One Good Reason’ blog, word on an impending PR disaster for Pepsi. [...] [...] Over at Chris Kieff’s ‘One Good Reason’ blog, word on an impending PR disaster for Pepsi. [...]

]]> By: Missing the point about Pepsi’s Before you Score App? | CharlesNeville.com http://www.1goodreason.com/blog/2009/10/12/follow-pepsis-amp-app-fiasco-as-it-unfolds/comment-page-1/#comment-31069 Missing the point about Pepsi’s Before you Score App? | CharlesNeville.com Mon, 12 Oct 2009 19:29:29 +0000 http://www.1goodreason.com/blog/2009/10/12/follow-pepsis-amp-app-fiasco-as-it-unfolds/#comment-31069 [...] amounts to ‘Pepsi don’t want women to buy from them’. Some are calling it a fiasco. Just like Motrin moms and countless other ’storm in a social teacup’ incidents, this [...] [...] amounts to ‘Pepsi don’t want women to buy from them’. Some are calling it a fiasco. Just like Motrin moms and countless other ’storm in a social teacup’ incidents, this [...]

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